Viral Friday: Bring On The Trumpets!

Posted by Matt Singley on October 3, 2008 under Viral | 2 Comments to Read

I’ve had more than one head of company ask me if I could “make something viral” to promote their service.  I wish it was just that easy.  The buzz of “viral” is one of the most abused terms around, and although many people strive to make a viral video or email or sound clip, very few succeed.  Why?  Because it’s not a company that makes something viral, it’s the community.

Case in point: I love this video from The Natural Confectionary Company!  My friend James Whatley from Spinvox pointed this out to a group of us at Blogworld Expo 2008 and we just couldn’t stop laughing.  Why?  I don’t know…it’s a ridiculous script with gummy animals making no sense.  It’s brilliant.  It’s too bad their website isn’t equally brilliant, unfortunately it’s as far to the other end of the spectrum as you can go.  TNCC: if you ever want a redesign let me know!

[Embedded Video]

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  • weeble said,

    You’re linking to the Australian website – try their UK website which is aligned to the campaign – http://www.naturalconfectionery.co.uk. Their Google ad is linked to the search phrase “bring on the trumpets”!

  • Nick said,

    Love this videos, they have done so well over here in the UK.

    Also loving your blog, will subscribe to the feed…

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