My New Role In Social Media Marketing and Strategy

Posted by Matt Singley on October 16, 2009 under Administration, Blogging, Brands That Get It, Business, Communication, Entertainment, Events, Hardware, LA Events, Marketing Tools, Misc, New Media, Overview, Personal, Personal Entries, Productivity, Quotable, Security and Privacy, Social Causes, Social Networking, Social Networks, Society, Technology, Twitter, YouTube, employment, facebook, featured, how-to, iPhone, mobile, software, videos, zune | 32 Comments to Read

Those of you that have been following my adventures for a while know that I put my heart, soul and mind into social media. Since writing my own blogging platform a decade ago (the billion dollar idea that I never capitalized on…) to my almost-obsessive fascination with brand interaction on channels like Twitter, YouTube and Facebook, I am constantly observing and strategizing ways to make the interaction and engagement between companies and customers better through social media. I have spent quite a bit of time over the last couple of years consulting businesses of all types and sizes regarding their engagement (or lack thereof) within these online communities. From Fortune 100 companies that distribute hardware all around the world to non-profit agencies that are doing their best to make a difference in the world, I have worked with groups to lend insight, support, ideas and action to social media programs. Given all of that, I’m quite pleased to announce that I have taken a new role within the industry.

I have recently signed on as the Senior Director of Social Media Strategy with M80, the Los Angeles based leading provider of social media marketing and digital publicity services to Fortune 500 brands. That’s a mouthful, isn’t it? Simply put, I work with some of the most amazing companies from around the globe, helping them to reach out, listen to and engage their current and future customers.

I’m humbled and excited to be in this role. The staff of M80 consists of some of the brightest and most forward-thinking men and women that I have had the privilege to work with, and what we have been able to accomplish together in just the last few weeks in amazing to me. Although I probably won’t get into granular detail with what we are doing (need to keep some of the wizard behind the curtain stuff behind the curtain still…) I will continue to write about how social media and technology impacts both brands and consumers. I actually hope to be writing more now, as I’m spending so much time on airplanes.

Me and my Zune HD

I am working with some amazing global brands like Microsoft, LG, Dr Pepper, and Volkswagon. All of our projects are incredibly interesting and exciting, and if you have been following me for some time you know that I am really passionate about one in particular: Zune. In the interest of full disclosure, I do advise the truly delightful people at Zune, but my enthusiasm should come as no surprise to anybody that has been reading this blog for any amount of time. I wrote my first Zune post in July 2006, and did the math about why Zune is superior in this June 2008 article (boy did I get blasted by the fanboys in the comments!) I’ll keep blogging, tweeting and Facebooking about them and our other clients, but now I can do it as a loyal consumer and an industry insider!

As usual, I will continue to use social media to make personal connections with people, both digitally and in the real world. Twitter is my daily hotbed of activity, but I would also love to connect with you on LinkedIn and Facebook. If you want to subscribe to this blog, the feed is here.

I would love it if you would also start tracking M80 in the usual places like Twitter and our blog. We’ll be striving to provide value to you, information that you can use (like this article) within your company or just for your own personal satisfaction.

Thank you so much for being a part of this community!

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19 Tweets

Jake Johnson said,

Congrats, Matt. That is awesome.
Tyler said,

exciting news. congrats matt.
Kurt Brandemihl said,

Congrats!
Jim said,

I’m glad you finally came out with it…i had to dig a hole in the garden and whisper the words and bury it…
Aaron said,

Since this is a social media marketing company, shouldn’t the title be CEO?
Josh said,

Great news, Matt. Congrats! I’m sure you will do a great job.
Melinda said,

It’s a win/win for both you and for M80. Congrats to both!
Vince said,

My question is, am i gonna have a chance to buy you a pint at SXSW next spring?
Terry said,

Matt, really glad to hear this. Congrats!
Bill Petro said,

Matt,

Always exciting to see the next chapter in your journey.

Congrats.
Kelly said,

I must be one of the “best and brightest” you were referring to. I can tell you’re a star since you can spot one. Truly, welcome
FTC Guidelines For Social Media And My Disclosure » Matt Singley | Social Media Optimization said,

[...] I will list those with in some capacity. Between my previous consultancy and my current position as Senior Director of Social Media Strategy at M80 I get to do some pretty amazing things with some really exceptional companies. Below is a list of [...]
Social Media 2010 Predictions » Matt Singley | Social Media Optimization said,

[...] Whatley moving to 1000heads and Dave Armano going to Edelmen. Heck, I even joined forces with M80 and I’m incredibly happy to be there. This change is going to be driven by three forces I [...]
mattsingley said,

I’m *very* pleased to announce my new role within the social media industry, here’s the info http://bit.ly/l19AQ

This comment was originally posted on Twitter
Jonathan360 said,

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This comment was originally posted on Twitter
mayhemstudios said,

congrats man! RT @mattsingley: *Very* pleased to announce my new role within social media industry http://bit.ly/l19AQ

This comment was originally posted on Twitter
weileycoyote said,

RT @mattsingley: I’m *very* pleased to announce my new role within the social media industry, here’s the info http://bit.ly/l19AQ

This comment was originally posted on Twitter
nicolerufuku said,

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This comment was originally posted on Twitter
ItaiBoublil said,

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This comment was originally posted on Twitter
CommunityNinjas said,

RT @mattsingley: I’m *very* pleased to announce my new role within the social media industry, here’s the info http://bit.ly/l19AQ

This comment was originally posted on Twitter
beaconhillnw said,

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This comment was originally posted on Twitter
sfsmjobshoot said,

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This comment was originally posted on Twitter
Alltop_Social said,

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This comment was originally posted on Twitter
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This comment was originally posted on Twitter
mrleroylee said,

RT @mattsingley: I’m *very* pleased to announce my new role within the social media industry http://bit.ly/l19AQ //congrats as well.

This comment was originally posted on Twitter
lorryschoenly said,

I M so excited 4 U, Matt! RT @mattsingley I’m *very* pleased to announce my new role in the social media industry http://bit.ly/l19AQ

This comment was originally posted on Twitter
mattsingley said,

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This comment was originally posted on Twitter
shiraadatto said,

Congrats @mattsingley – good on you: http://bit.ly/l19AQ

This comment was originally posted on Twitter
mattsingley said,

Oh hi, I didn’t see you there. Say, did you know that I have a new job at @M80im ? http://bit.ly/l19AQ

This comment was originally posted on Twitter
joltsocialmedia said,

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#socialmedia

This comment was originally posted on Twitter
vladinati said,

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This comment was originally posted on Twitter
merviha said,

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This comment was originally posted on Twitter