How RFPs are Born [Video]

March 5, 2010 in Agency Life,Technology,videos with 14 Comments

A big hat tip to @acmackie for sending this over…absolutely hilarious! If you work in agency land, this requires no further explanation. If you aren’t in agency land, let me set this video up for you.

An RFP is a “request for proposal”. People at various levels of responsibility that work at marketing and creative agencies get a lot of these, and they are usually at the last minute. When multiple agencies are working in unison to try to piece something together for a client, well…it gets a little crazy. Countless hours of phone calls and a seemingly endless stream of emails begin, all trying to put together a presentation deck (a PowerPoint), taking up dozens or hundreds of labor hours. As this video mentions at one point, it’s likely that the client won’t even open it. I love the computer-voice line ”we may only send you one idea, since the decks we send you, you never even open”, hahaha!

If you live in a world of RFPs, please take a moment from the current deck you are working on and watch this. You’ll thank me.

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14 Responses to “How RFPs are Born [Video]”

Alison Mackie March 5, 2010 at 1:18 pm #

Thanks @mattsingley. Got this from my peeps at BuzzLogic :)
schmogel March 5, 2010 at 1:58 pm #

this make we twitch just watching it… RT @benphoster How RFPs are Born [Video] http://bit.ly/aIWRfb via @mattsingley

This comment was originally posted on Twitter
mattsingley March 5, 2010 at 2:02 pm #

If you build RFPs regularly, take the time to watch this 2:27 video.Trust me. http://bit.ly/c1L3la

This comment was originally posted on Twitter
Turtle502 March 5, 2010 at 2:06 pm #

OMG…It’s where I work!!! >> RT @mattsingley If you build RFPs regularly, take the time to watch this 2:27 video. http://bit.ly/c1L3la

This comment was originally posted on Twitter
SMOScout March 5, 2010 at 2:42 pm #

Blog: How RFPs are Born [Video] » Matt Singley | Social Media Optimization http://bit.ly/9dagKh

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kellymcc March 5, 2010 at 2:43 pm #

RFP humor! RT @mattsingley: If you build RFPs regularly, take the time to watch this 2:27 video.Trust me. http://bit.ly/c1L3la

This comment was originally posted on Twitter
samirb March 5, 2010 at 3:22 pm #

quite a laugh – – – If you build RFPs regularly, take the time to watch this 2:27 video.Trust me. http://bit.ly/c1L3la (via @mattsingley)

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mattsingley March 5, 2010 at 7:01 pm #

I’m watching this again, can’t stop laughing/crying: How and RFP is born (2 min video) http://bit.ly/c1L3la

This comment was originally posted on Twitter
jronaldlee March 5, 2010 at 7:11 pm #

Wow. RT @mattsingley I’m watching this again, can’t stop laughing/crying: How and RFP is born (2 min video) http://bit.ly/c1L3la [me: cry]

This comment was originally posted on Twitter
millerian March 6, 2010 at 3:09 am #

If you build RFPs regularly, take the time to watch this 2:27 video.Trust me. http://bit.ly/c1L3la (via @mattsingley)

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JahnaLJ March 8, 2010 at 6:25 am #

Sad but true state of affairs in media http://bit.ly/a8NlKT

This comment was originally posted on Twitter
TPRIndia March 8, 2010 at 9:44 pm #

How RFPs are Born [Video] http://tinyurl.com/yjn5z7q) via @mattsingley -damn funny!

This comment was originally posted on Twitter
PRCAI March 8, 2010 at 9:44 pm #

How RFPs are Born [Video] http://tinyurl.com/yjn5z7q) via @mattsingley -damn funny!

This comment was originally posted on Twitter
devseo March 19, 2010 at 5:16 pm #

http://bit.ly/ble86d – Awesome How RFPs are Born [Video]

This comment was originally posted on Twitter