I’m been looking over a new media aggregation site called Mediagazer. My initial thought was, “great…another aggregator that will simply clutter up a lot of content and put it in a needle-in-the-haystack format”, but those thoughts were dismissed as soon as I really started looking at it closely.
Mediagazer is a new effort from the uber-popular tech sharing community Techmeme, and is their first news vertical in almost four years. It bills itself as a site, “which will focus on the content production and distribution business, organizing topics as wide as journalism, blogging, video production, e-books, and digital distribution technologies”, and sure enough it does all of that. There are a lot of good content assimilation sites, but I think Mediagazer will stand out as a leader if it can get enough good press early to build momentum.
I really like it’s easy-to-share buttons, with the ability to send information linked to either Mediagazer directly, or the original source of the story. I think that is a brave and noble feature, most aggregators are trying their very best to drive as much traffic as possible directly to their own site (increase in traffic = increase in ad revenue), so the ability to link directly out is a fairly cool and risky idea. They do have sponsored news aggregation prominently displayed in the right column and halfway down the main page with no signs of traditional banner and display ads…yet. I also like the sharing simplicity, obviously aimed at social networks as the only two options are Twitter and Facebook. Honestly, those are the only two places I ever share news anyway. Naturally, Mediagazer is also on Twitter, although thus far it appears to simply be a feed from their headlines as opposed to an interactive, engaging account.
I like the navigation and sharing potential from this site, so I’ll give it a try as a news source for a couple of weeks to see if it makes it into my regular lineup. If you try it out, let me know what you think: is Mediagazer just another news aggregator, or a useful service for finding and sharing information?