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	<title>Matt Singley &#124; Social Media Optimization &#187; Books</title>
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		<title>The Dip</title>
		<link>http://mattsingley.com/blog/2007/05/the-dip/</link>
		<comments>http://mattsingley.com/blog/2007/05/the-dip/#comments</comments>
		<pubDate>Tue, 15 May 2007 23:07:07 +0000</pubDate>
		<dc:creator>Matt Singley</dc:creator>
				<category><![CDATA[Books]]></category>

		<guid isPermaLink="false">http://www.mattsingley.com/leading/?p=352</guid>
		<description><![CDATA[I am leaving tomorrow to attend the Dynamic Church Conference in Dallas, Texas.  I was hoping to have a little time to catch up on my reading (probably on the flight down), and that thought had barely processed when I saw a package from Amazon in my mailbox. I am now the proud owner of [...]]]></description>
				<content:encoded><![CDATA[<p>I am leaving tomorrow to attend the <a href="http://www.fellowshiptech.com/Conference/">Dynamic Church Conference</a> in Dallas, Texas.  I was hoping to have a little time to catch up on my reading (probably on the flight down), and that thought had barely processed when I saw a package from Amazon in my mailbox.</p>
<p>I am now the proud owner of <a style="&quot;border:none" href="%3Ca%20href=%22http://www.amazon.com/gp/product/1591841666?ie=UTF8&amp;tag=mattsincom-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1591841666&quot;&gt;The Dip: A Little Book That Teaches You When to Quit (and When to Stick)&lt;/a&gt;&lt;img src=">&#8220;The Dip&#8221; by Seth Godin</a>.  I can&#8217;t wait to read it! At 76 small pages, I&#8217;m sure I&#8217;ll finish.</p>
<p>BTW, I love the acknowledgments in the back of the book.  It reads:</p>
<blockquote dir="ltr"><p>This book is really short.  Short books are hard to write, but you made me do it.  My readers are excellent correspondents, and this is something I&#8217;ve learned from them along the way: Write less.</p></blockquote>
<p>Brilliant!  I&#8217;ll write up a full review when I have a chance.</p>
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