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5 Reasons Why Facebook Places Won’t Succeed

August 19, 2010 in Social Networking,facebook,foursquare with 27 Comments

Perhaps you have heard of Facebook Places. If not, your one sentence summary is this: Facebook has introduced a new service that will allow users to "check in" to places and share their location with their friends. The majority of speculation from those watching this roll out is that it is going to destroy other location based services like Foursquare, Gowalla, Whrll, Loopt, etc. I don't think it will, and I'll give you five reason why I think this. First, let's start with one reason, and one reason only,that Facebook Places might succeed: they have a user base of over 500 million. The sheer volume of that might let it see life into 2011. Now, on to why I think Facebook Places is nothing short of "meh".

A terrible launch. The big announcement came in late yesterday afternoon to much fan fare. Twitter blew up with the announcement, and every social media news outlet ran practically moment-by-moment coverage. The noise was made, and people noticed. The immediate reaction was predictable, "I want to try it", shouted the masses. But there was a big problem...nobody knew how or where to use it! In fact, out of 40,000+ total mentions that I tracked using Row Feeder, practically none of them actually talked about using the product; they only talked about the announcement and how/if this would affect Foursquare. [caption id="attachment_1874" align="alignright" width="399" caption="Twitter and Facebook Posts and Conversation Drivers around Facebook Places Announcement 8/18/10"][/caption]
Confusing Application Update. The official Facebook blog simply told us that it would be working in "the most recent version" of the Facebook iPhone app. According to my phone and the iTunes store on it, I did have the most recent version, but I still didn't have "Places" anywhere on it. Once I finally did get the correct version today (which only described "bug fixes" as the update), I clicked the Places button as was met with a message that "this feature will be available in your region soon". Just so you know, my "region" is Los Angeles. Perhaps you've heard of it, Facebook? I heard reports from San Francisco and other major metropolitan areas that it wasn't available there either. Where did they launch it exactly...Duluth? [caption id="attachment_1881" align="alignleft" width="200" caption="Facebook Places Was Not Available In Many Major Cities at Launch"][/caption]
Too Many Privacy Concerns. Let's face it...Facebook has an issue with privacy, or at least the perception of privacy. When Open Graph was announced, everybody clamored to try and figure out how to opt out. Now that Places is here, most of the articles I'm seeing talked about are "how to" guides for shutting down Places and its sharing abilities. Facebook started off as a private network that has become increasingly public. Bottom line, I don't think people on Facebook really want to share where they are all of the time.
[caption id="attachment_1888" align="alignright" width="300" caption="Even on a Facebook Wall the Foursquare Check In is More Exciting than the Facebook Places Check In"][/caption] What's In It For Me? Nothing. I had access to Facebook Places for less than 10 minutes before I came to the conclusion that it's boring. And by boring I mean...why in the world would I want to use it? One thing that keeps me checking in to Foursquare everywhere I go is the competition and the rewards. When I check into a local watering hole and somebody else is the Mayor...well, I don't like it. It makes me want to come back more and oust them. Childish? Yes. Effective? Also yes. With Foursquare I also get badges for achievements. I unlocked the "Zoetrope" badge over the weekend when I took my kids to a movie over the weekend, and it made me happy! Facebook Places appears to give me...nothing. Am I supposed to be excited that I can share info with my friends? I have news for you, Facebook; I can already to that 100 different ways. What really surprised me was how benign the service looks when I check in. Look at the comparison on my wall that compares a Facebook Places check in to a Foursquare check in. +1 Foursquare
Too hard to "claim" a business. Sure, we have to keep squatters away, and having accurate business verification is important, but the process they are asking for is ridiculous. After you cerifity that you are an official representative of the business (reasonable) you are directed to a page where you are asked to fill out address, number, etc. and then upload official legal documentation like Article of Incorporation or a Local Business License (not reasonable). How many people are really going to do this? I see conversations going something like this:

Worker: Hey CEO, we really should claim our location on Facebook Places CEO: WTF is Facebook Places? Worker: A way for users of Facebook to check in and share their location with their friends. Can I borrow the Articles of Incorporation to upload to Facebook? CEO: *blank stare*

All of this to say, I don't think Facebook Places will take off. I know that everybody is predicting the end of Foursquare and other services, but as I recall from the battle of David and Goliath...David won. Just because Facebook has a massive user base, it doesn't mean that everything they do will result in them taking over the market. Remember when Facebook changed it's status updates and bought FriendFeed? It was deemed "The Twitter Killer". Guess what? Twitter is still around. My bottom line? Facebook Places was a fun product announcement to get excited about, but now it's time to get back to reality. I'm going to start by checking in to my favorite local Alehouse on Foursquare.

The Myth of Social Media Strategy

August 6, 2010 in Social Networking,strategy with 7 Comments

I've spent a lot of time discussing strategy with different groups this week, so it's fresh in my mind . Good thing, as my title is Senior Director of Social Media Strategy. I've also been looking at a lot of requests from potential clients and outside groups that all want a response that includes a "Social Media Strategy". The thing is, 99% of the time, they really don't want a strategy...they want operations and tactics, and we can't even give those to them because they don't have goals in place. Strategy is one of the most overused and misunderstood words in all of marketing, perhaps in all of business.

"Build a Facebook sweepstakes application that lets users share and win" is not a strategy...it's a tactic.

"Be the best widget company in the social space" is not a strategy...it's a mission.

"Get 100,000 Twitter followers by the Holiday season" is not a strategy...it's a goal.

The big short circuit, of course, is that many people aren't working off of the same page. They're not even working out of the same book, because clear and measurable goals have not been set. If somebody approaches you with a mission to accomplish, and you answer with a lot of tactics, more times than not both sides will be frustated with the outcome because Goals and Strategies have been left out of the process. The frustration won't be evident right away, it takes time to realize that the different expectations are worlds apart. Without measurable goals, how do you know if your work will be judged as a victory or a failure? The big problem with social media strategy, or any strategy for that matter, is not that it doesn't exist...it's that it cannot exist as a stand-alone; it needs other pieces to work. A social media strategy is not the victory itself, it is the path to victory. But if you don't know where you are going, how can you plan a way to get there?

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June 3, 2010 in Social Networking,Statistics with 11 Comments

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May 14, 2010 in Social Networking with 15 Comments

I'm very fortunate; I have a job that allows me to work with some amazing brands Buy Soma Without A Prescription, . As such, Soma ottawa, I get to see a side of social media that many people probably don't spend a lot of time looking at; comments from other users. A lot of comments for a lot of users. One of the great things M80 does so well is page moderation, soma vision, and since we handle a lot of accounts that have hundreds of thousands...even millions...of fans on their Facebook pages, Soma online shipped to canada, we are pretty good at quickly assessing spam, trolling, flaming and all sorts of online behavior, money order soma.

As much as I dislike the general nastiness that can occur on a brand wall or in comment threads, Soma bicycle reveiws, I have to admit that it really gets to me more than just about anything when it's done by younger kids. Although it's aggravating to have to delete or defend against a minor (they even have an acronym...ATYO which stands for "annoying twelve year old"), as a father myself I'm more incensed by the fact that there doesn't seem to be any parental monitoring, Buy Soma Without A Prescription. I see many of these kids say the same things, over and over on different community pages, slam soma. I wish I could tell you that's it's just a few, Somas drug testing, but it's not. It feels epidemic. It feels like there are mobs of children doing whatever they want, soma solda tubo, whenever they want, Soma fungi, saying anything they want, online...and nobody is paying attention to them. Buy Soma Without A Prescription, They aren't just saying annoying things, they viciously attack other people with racial and sexual slurs. F-bombs are prevalent, soma buzz. They say things like, The lofts at soma, "join my game and I'll rape you" to mean "I'll beat you in an online game". I'm not holier-than-thou, but if I knew that one of my kids wrote that online, order not expensive fedex soma, we would have a long talk, Temp soma matress, and probably not an entirely pleasant one.

To add to this...I've actually met several of these younger, aggressive people in real life (at conventions, soma no prescription cod, gaming events, Soma arts, etc.) and guess what. They are about the most introverted, meek kids you could ever run across, Buy Soma Without A Prescription. They have a hard time carrying on a normal conversation, and they are slow to look anybody in the eye, buy soma online from mexico cod pharmacy soma. I know that they are the same people because they brag about who they are online, Myth soma, and what they say. It's passive-aggressive in such a polarized way.

Perhaps I'm blowing this out of proportion, soma san francisco home page, but as I look at the even-increasing popularity of online communities, Soma fiorcet online, and the ever-increasing rise of really terrible behavior by younger people in these communities, I get worried. Buy Soma Without A Prescription, Are we allowing an entire generation to say whatever they want online, and refuse to teach them social norms offline.

I don't know what the answer is, soma fm radio, other than parental guidance and control. Soma breastfeeding, I feel that it's a responsibility, and can certainly be done in a loving way. If you are a parent, soma huxley definition, do you monitor what your children do online, Soma supreme waterbed, or do you allow them to surf at will. What about other parents that you know...what is their attitude.

Of course it goes without saying that the rude comments and aggressive attitudes in the pages I work with are hardly unique to young kids, Buy Soma Without A Prescription. As adults, ryu soma, we've obviously refined the art of slander and attack. Soma smashing pumpkins lyrics, However, I'm seeing this with so many kids, at this point, it really stands out.

What do you think. Is this an old problem that is being amplified by social media, or is this something new that is on the rise and only going to get worse. Either way...what do you think these people (kids and adults) will start to act like in real life if they can get away with (practically) anything they want online.

____________________________

Did you enjoy this post. Consider subscribing to the RSS for future updates delivered straight to a feed reader, or come over to Twitter and say hi...that is where I do most of my one-on-one engagement

____________________________

"Kid Flipping The Bird" by http://www.flickr.com/photos/kevinclark/9826288/, published with permission under Creative Commons

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April 21, 2010 in Social Networking,Technology,facebook,marketing with 3 Comments

I'm not at the F8 conference Cheap Zithromax Online, today, but I have been reading the news and keeping up with the announcements. Zithromax with overnight shipping, So far, the most exciting stories I have read have to do with Facebook Insights, zithromax 500mg tablets, Zithromax for dental surgery, the dashboard for page admins. If you run a fan page (now called a "like" page, zithromax staph sensitivity, Chlamydia zithromax, I suppose) for a brand, agency or just for yourself, zithromax allergies, Buy generic zithromax, this is important information.

To date, buy zithromax no prescription, Chlamydia zithromax cost, the Insights have been underwhelming. They have covered only the most basic information, ciprofloxacin zithromax, Symptoms of zithromax iv infiltration, and as somebody who works with big brands to engage and guide the community, I've got to say they have been less than helpful, zithromax syphillis. It seems that all of that changes today, however, Cheap Zithromax Online. Zithromax powder price, Facebook has announced "Facebook for Web Sites" and have already published full documentation about it. The insight to user behavior should be interesting, sinusitis zithromax, Zithromax z-pack refill when to start, as Facebook says:

"Once your app is up-and-running, you can get detailed analytics about the demographics of your users and how users are sharing from your application with Insights, zithromax 100 mg ivt. Drugs related to zithromax,

Insights supports analytics broken down by application and by domain. The product includes rich data about users sharing content from your site within Facebook no matter where those shares originated, azithromycin azythromycin zithromax. Cheap Zithromax Online, For example, if a user puts a URL from your site in their Facebook status message, that data is included in the analytics for your domain.

The data from Insights is also included in the Graph API so you can integrate the Facebook analytics data with your own, in-house analytics systems."

You can read some good commentaries over at Read Write Web and All Facebook. Zithromax urinary, I'm not a developer, so it's a bit early for me to really speculate on the implications of all of this, phizer zithromax sd. Zithromax niacin, I am a marketer, and the implications for this are exciting, antibiotic zithromax. Zithromax norvasc interaction, Having access to more granular user data (for example, being able to see what happens to a wall post after it is shared) is exciting and helpful, is zithromax ok for sinus infection. Buy zithromax online worldwide, It will allow me to do my job far more effectively, and will help me to predict future user behavior more easily, as opposed to just looking backward at what they have done. Privacy groups are already crying foul (which is no surprise, the tiniest change in Facebook evokes this reaction), so we'll see how it all plays out, Cheap Zithromax Online.

I think this is the first of many steps that Facebook will take to solidify itself as the premier destination, not just for users, but also for brands.

If you want to watch the video of F8, you can do so on the Facebook page. So what do you think...is this a step in the right direction, or a slippery slope toward invasion of privacy.

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March 8, 2010 in Communication,Social Networking,Twitter,facebook with 1 Comment

I'm been looking over a new media aggregation site called Mediagazer Purchase Zithromax, . Zithromax cure sifilis, My initial thought was, "great...another aggregator that will simply clutter up a lot of content and put it in a needle-in-the-haystack format", zithromax for a sinus infection, Zithromax hiatal hernia, but those thoughts were dismissed as soon as I really started looking at it closely.

Mediagazer is a new effort from the uber-popular tech sharing community Techmeme, purchase pfizer zithromax 250mg tablets, Zithromax online, and is their first news vertical in almost four years. It bills itself as a site, zithromax packs, Symptoms of zithromax iv infiltration, "which will focus on the content production and distribution business, organizing topics as wide as journalism, feo zithromax, Zithromax no prescription, blogging, video production, zithromax for stomach, Purpose of zithromax, e-books, and digital distribution technologies", discount zithromax, Directions for taking zithromax, and sure enough it does all of that. There are a lot of good content assimilation sites, us zithromax free perscription, Zithromax 2008 warnings, but I think Mediagazer will stand out as a leader if it can get enough good press early to build momentum.

I really like it's easy-to-share buttons, with the ability to send information linked to either Mediagazer directly, or the original source of the story, Purchase Zithromax. I think that is a brave and noble feature, zithromax mexico, Zithromax no perscription, most aggregators are trying their very best to drive as much traffic as possible directly to their own site (increase in traffic = increase in ad revenue), so the ability to link directly out is a fairly cool and risky idea, ingredients of zithromax. Zithromax for dental abscess, They do have sponsored news aggregation prominently displayed in the right column and halfway down the main page with no signs of traditional banner and display ads...yet. I also like the sharing simplicity, zithromax rash, Drugs related to zithromax, obviously aimed at social networks as the only two options are Twitter and Facebook. Honestly, zithromax active ingredient, Cheap zithromax without script, those are the only two places I ever share news anyway. Naturally, us zithromax mastercard, Written zithromax perscription for children, Mediagazer is also on Twitter, although thus far it appears to simply be a feed from their headlines as opposed to an interactive, engaging account.

I like the navigation and sharing potential from this site, so I'll give it a try as a news source for a couple of weeks to see if it makes it into my regular lineup. If you try it out, let me know what you think: is Mediagazer just another news aggregator, or a useful service for finding and sharing information.

Where Can I Buy Nexium

January 1, 2010 in Social Networking,Social Networks with 6 Comments

Where Can I Buy Nexium, I really do try to stay away from writing "prediction" posts...most of the time you're not going to be right, and it's really easy for people to point out what you were wrong about. That said, I'm a bit of a masochist at times so I'm going to post this up here on the first day of 2010 because I think this year will reveal significant evolution in social media. Nexium vs prilosec, If you are in the field either professionally or as a casual but interested observer I would love to know what you think the next 52 weeks will hold for this new medium of communication.

Agencies will gobble up consultants. This is one of the biggest game changers I think, because a lot of the talent that is freelance now will be on payroll for an agency, nexium headaches. I already saw this starting in 2009 with amazing folks like James Whatley moving to 1000heads and Dave Armano going to Edelmen, Where Can I Buy Nexium. Heck, I even joined forces with M80 and I'm incredibly happy to be there. Acid reflux breaking through nexium, This change is going to be driven by three forces I think.... First, anytime a new business field emerges it usually starts off being run ad hoc by individuals or groups, but big business starts buying it up when it becomes a clearly viable venture, is nexium addictive. Social Media is no different than organic foods, internet connectivity or the gold rush...eventually the big guy steps in and throws a lot of cash around, Nexium nulev, knowing that very often it is easier to purchase than innovate. Where Can I Buy Nexium, Second, agencies are used to being fairly full-service and right now they are not. As Fortune 1000 companies start spending on social, they tap their usual agency of record to perform. Right now most of those agencies can't do anything other than subcontract the work out, nexium prevacid vs, no doubt they will change that in 2010. Third, Nexium where to buy, simply put... it's getting fairly difficult to make good money as a consultant in social media. With over 15,000 people on Twitter alone boasting about being a social media expert, the field is wide but shallow, Where Can I Buy Nexium. I would venture a guess that most of those experts made less than $1,000 in 2009 as directly related to their expertise, nexium for gerd. Companies are starting to realize that just because somebody has a Twitter account it doesn't mean that they can deliver the goods, so these same companies will stop tapping consultants and will start turning to agencies even more. Nexium uk, It stands to reason, therefore, that the agencies will need more talent. Time to update your resume, nexium 20mg ndc, folks, and practice interview questions.

Big companies will allocate big bucks to social. Where Can I Buy Nexium, Until very recently I had a hard time convincing a company of any size to spend more than $10k directly on social media marketing and outreach. Nexium tips, Now I personally know many companies that are spending $1MM or more on social in 2010. One very large, very well known company (that I have no association with professionally or personally) recently announced to internal department heads that they will be allocating 10% of 2009 marketing dollars to social in 2010. I see other companies like Apple that have been conspicuously quiet in social finally starting to get into the game (although their engagement sucks...not a single @ reply or RT...) Even though I'm happy to see money going to direct consumer interaction, studies nexium prevacid, I hope they don't throw out big piles of money without being wise in their selection of outlets, otherwise they'll pull it all back in when 2011 hits and we'll see a big bubble pop like the dot com crash of the late '90s.

Twitter will offer paid accounts. Nexium pricing, I don't think this is too prophetic on my part, they've been talking about special business offerings for some time, and I have no doubt they will deliver to the paying business customer. What do businesses want more than anything, Where Can I Buy Nexium. Metrics, nexium controversy. Numbers. Analytics. Nexium safety, Bring it on Twitter, and make sure it's not some rinky-dink package...we want numbers we can sink our teeth into!

Foursquare will be purchased. Where Can I Buy Nexium, I have no substantiation for this other than a gut feeling. They've got all-star investors and some nice funding, but I think they're looking for a quick flip and 2010 would be a great year for it, nexium plavix interaction. My guess. Surprisingly not Google, Nexium generic discount, who buys companies like I buy groceries. I think this one is going to either Microsoft or Twitter. No matter, I love the service (you can friend me here) and they continue to do great things with their geo-location services.

MySpace will stabilize, Where Can I Buy Nexium. The service has been bleeding 1MM+ users per month for some time, but I think that will slow down around the middle of the year, nexium ingredient. At the 140Conf in LA a couple of months back I heard COO Michael Jones talk about a renewed focus on the music and entertainment industry. I think this is a good move (as long as they don't have many more gaffs like the acquisition and shuttering of imeem), Generic rx for nexium, since music is really what launched MySpace in the first place. Let standard users go over to Facebook and make MySpace the best channel a musician can have.

ROI for social media will be standardized. Where Can I Buy Nexium, This is the most elusive of all creatures...the return on investment in social media. Since companies are going to be dumping buckets of cash into social (see points 1 and 2 above), they will get more insistent upon seeing a metric version of their return, nexium the little purple pill. This is incredibly difficult to put onto paper, because scoring a relationship isn't very cut and dry. Buy nexium consultation, How does one measure week over week growth of trust. Of perception. It's not easy, Where Can I Buy Nexium. Because social media occurs online, too many companies expect to see a simple ROI chart like they get with paid media, nexium free sample, but social isn't measurable like click-thrus. I've seen several attempts at ROI (all have come up short), Prescription drug stores nexium stimula acyclovir, but I think 2010 will reveal a winner and one that will be adopted by the industry. I should probably mention that I'm obsessed with this, so I work on it constantly. With any luck, esomeprazole magnesium nexium, the methodology and algorithms that I have created will become standard. ;)

I've got other ideas of what I believe 2010 will hold for social media, B nexium, but I think six is probably enough to reference back throughout the year, and to tell me why and how I was wrong...haha. Whatever this coming year holds, I know one thing is certain: it's going to be exciting and ever-changing. As I type this I imagine there are some very smart people sitting around, enjoying a drink and talking about the little online service they've developed that will launch in 2010...and dreaming that it will be as explosive as Twitter or as big as Facebook. I hope they are right, I can't wait to see what the future holds.

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December 31, 2009 in Brands That Get It,Business,Communication,Productivity,Social Networking with 4 Comments

This is part 6 of 6 Nexium Pharmacy No Prescription, in the series "6 Things You Need to Know About Running A Social Media Program". You can read part 1 "The Client" here, it has a full introduction, order nexium online dream pharmaceutical. Part 2 "The Product" is here, Nexium funny commercial, part 3 "Your Audiences" is here ,part 4 "The Channels" is here and part 5 "Other Professionals" is here.

I’ve created this list of “things you must know” mostly based upon very positive experiences I’ve had, nexium mg, but also from negative ones…things that I’ve either experienced myself or seen others do. This isn’t a tactical post, Nexium drug assistance, I think I write plenty of those. Instead, this is my advice to those that are going to lend their expertise to others, and hopefully by checking these off you will avoid some common mistakes that often result in unmet expectations, nexium weight loss, from one side or the other…or both. Which is better nexium or protonix,

Know Yourself

I bet you weren’t expecting that one, were you. Let me explain what I mean by this: simply put, you need to know your own strengths and weaknesses, and you need to know your work flow and financial needs; this is especially true if you are consulting, Nexium Pharmacy No Prescription. Since most of us actually do know our strengths and weaknesses, gal nexium, maybe a better way to word this is be honest with yourself. Findzy search portal nexium pill, I saw a quote online recently that really rang true with me. Unfortunately I haven’t always followed it.

Work for full price or work for free, nexium online pharmacy renova stimula, but don’t work for cheap.

As I applied that to many situations in the past that I have had to deal with, Nexium breast tenderness, I see how true this is. I could probably write an entire series of posts about why this is so important, but for now I’ll just let you ponder it and apply it to your own situation. Nexium Pharmacy No Prescription, In knowing yourself, you need to be honest with what your needs (or those of your organization) are, because sometimes…no matter how much you need the work…it’s better to say no to a project. For example, nexium withdrawl length of time, if you get into something that takes up all of your time but doesn’t meet all of your financial needs you won’t be able to take on another (potentially better) project when it does come around. I understand the horrible economy that we have been mired in, Www astra zeneca nexium com, so don’t misunderstand me. If you need to eat and pay your bills, do what you need to do….just don’t get yourself stuck in a long term commitment that paints you into a corner. If you have an opportunity that comes up that you need financially but does not make sense as a long-term project, consider offering to get the client started and in the right direction then training them how to do it themselves or pass it on to another person (see the previous post "Know Other Professionals"). If this is the case, nexium chewable, make sure you make it clear up front, Imitrex nexium, otherwise you are going to be involved in some unpleasant conversations quickly.

Knowing yourself and being honest about where you are amazing and where you are weak is paramount to all business, not just social media, nexium 40mg price. Many of the successes that I've had in my career have been a direct result of taking on projects that are in alignment with my strengths. Nexium hair care products, Of course the flip side of this is true also...many of the failures that I've had along the way (and trust me, there are plenty) are a direct result of trying to do things that are outside of my scope of excellence. It's very tempting, when a new project comes along, to try to force it to fit into the mold that is your profession; don't be taken by this foolishness, Nexium Pharmacy No Prescription. Instead, nexium 2 advertising, seek out projects that you can knock out of the park. Doctor nexium 40 pepcid 20, Regarding the financial piece, I want to state again...sometimes the best business decision is to pass on a project. This is often counterintuitive, vitamin supplement nexium, but then again many aspects of business are. Nexium godchild maggot, Knowing yourself well usually helps in this decision. Nexium Pharmacy No Prescription, When considering a new social media project, don't just consider the financial gains of the first check you receive from the client but really ponder what this will mean to your business 30, 60 even 120 days from now. Beyond making a wise financial decision and working within your scope of excellence, don't discount the chemistry that will be needed between you and the client, nexium patient counseling. There are people in this world that we just don't get along with sometimes, Patient assistant programs nexium 40 mg, no matter how nice they or you are. If you have a meeting or two as you are pitching the program, sometimes you just get that gut feeling that the relationship is going to be painful, buy nexium pal pay. Listen to your gut, Nexium qoclickcom, spare yourself the trouble. Why am I including this in the section about knowing yourself as opposed to the first part which was knowing the client, Nexium Pharmacy No Prescription. Because sometimes the problem is you, not the client, anemia nexium. You need to know yourself well enough to know when you will not be able to communicate or perform in such a way as to meet (and hopefully exceed) the client's expectations. Clients come and go, but your reputation sticks with you for a long time...treat it as the valuable asset that it is and know when to bow out of the process.

I hope you have enjoyed and learned from this "what you need to know about social media" series. Nexium Pharmacy No Prescription, I've written in from the heart and from memories of bumps and bruises along the way, not from a text book or a news blog that I read. The world of social media marketing is really just juvenile in development so there is a great, unchartered frontier in front of us. I'm incredibly excited for what 2010 holds in terms of product development, commercial adaptation and soon-to-be-discovered rock stars for all that social media is. Whatever your part in the chain, whether a service developer, manager for a large agency or a consultant working from your couch in front of the TV, thank you for all that you do to make this new media so dynamic and amazing.

Here's to looking at 2009 in the rear view mirror, and to the unknown adventure of 2010 that lies ahead of us!

____________________________

Photos used under Creative Commons License. Reflections photo from LollyKnit and quote photo by ct☮

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December 30, 2009 in Administration,Brands That Get It,Communication,Marketing Tools,Social Networking,Society with 4 Comments

This is part 5 of 6 Order Nexium Without A Prescription, in the series "6 Things You Need to Know About Running A Social Media Program". You can read part 1 "The Client" here, it has a full introduction, nexium fibromyalgia. Part 2 "The Product" is here, Nexium coupon codes, part 3 "Your Audiences" is here and part 4 "The Channels" is here.

I’ve created this list of “things you must know” mostly based upon very positive experiences I’ve had, but also from negative ones…things that I’ve either experienced myself or seen others do. This isn’t a tactical post, nexium sales 2009, I think I write plenty of those. Instead, Cost low nexium presciptions, this is my advice to those that are going to lend their expertise to others, and hopefully by checking these off you will avoid some common mistakes that often result in unmet expectations, from one side or the other…or both, canadian nexium rx.

Know Other Professionals

It’s important that you don’t get yourself into something that is not a good use of your time. Know your strengths and weaknesses, Nexium gambling, and if part of a package deal is to provide a service that you aren’t strong in…hire it out. I’m not kidding. Hire it out, no matter how big or small you are. Believe me, in the corporate agency world this practice isn’t just commonplace, hyvee pharmacy nexium prescription drug costs, it’s expected. Think about building a social media program like building a house, Nexium testimony, and you are the general contractor. It’s your job to make sure the work gets done, and you may even pick up a hammer and hop in to help. Leave the plumbing to the pros and focus on the big picture. I know the temptation is to try to do it all yourself so that you’ll get paid more, but in my experience 9 times out of 10 this doesn’t work out quite as expected, and unmet expectations abound on both sides, Order Nexium Without A Prescription.

I've heard it said that the day you get a client is the day you start losing them...this idea is reinforced quickly if you try to do work that is outside of your scope of expertise. If you agree to do everything for a client and then actually try to do it all yourself, is aciphex as good as nexium, chances are great that you are either going to under-perform or miss your time line...or both. Nexium compassionate program, A good social media program typically involves strategy, deployment, creative assets, nexium levitra prescription drug stores denavir, copy writing, Financial assistance with nexium prescription, analytics and reporting. Given that one of the key components of social media is immediacy and timing, trying to do all of this by yourself probably isn't going to work, nexium prilosec versus. Order Nexium Without A Prescription, It's great to have a new client, but it's even better to keep those clients and renew contracts quarter after quarter or even year after year. I think one of the best ways to insure that you keep them when it's time to negotiate is to make sure that you are playing to your strength, Bontril nexium plendil flomax, and subbing out your weaknesses or those things that aren't worth your time.

A good example of this usually involves creative assets. If you work with your client for any amount of time, capsule nexium, eventually they will ask you for video creation or editing. Warnings associated with nexium, Is this something you're really good at. Most people aren't, and trying to learn something like this on the go is very time consuming, which means you're going to lose a ton of money trying to figure it out...and then you probably won't deliver an A+ product anyway, Order Nexium Without A Prescription. Take the time to get to know a video person or two (in case the first is busy) so that when it does come time to chop something up and syndicate it to YouTube in a short time frame you can deliver and not let the overall campaign suffer because you don't know what you are doing. Beyond video there are many other areas that you may want to look for assistance, nexium calcium depletion, particularly in the areas of creative and analytics. Nexium agonist, How to develop your network - In terms of expanding your professional relationships, there really aren't any shortcuts if you want to produce strong and lasting connections; and trust me on this, you want to, nexium concentration tablet. I've met most of the people I know online at first, Nexium hp7, then usually in person later. Order Nexium Without A Prescription, I go out of my way to find and follow interesting people on Twitter, and I particularly like to find folks in the cities I frequent: Los Angeles, San Francisco, Seattle and New York. As well as I get to know people this way, I almost always do business with people that I've met face to face, nexium for infants. For that, Wean off of nexium, I try to attend a few local tech and marketing events each month. Be careful with this, if you try to attend everything (especially in the larger markets) then you'll spend a lot of time and money socializing, keyword nexium. These days, Medicine nexium, when I attend an event in Los Angeles I usually set up Twitter searches for the hashtag or event name a few weeks ahead of time then pay attention to who is talking about attending. I'll usually engage them online with something like, "Hey I see you're going to be at the such and such event in West Hollywood next week, let's make time to say hi", and of course when the event rolls around I make the effort to meet them, Order Nexium Without A Prescription. If you start going to these, make sure you give a quick glance over my article "Social Tech Event Survival Guide"...if nothing else you'll remember to bring breath mints ;)

After meeting people at the event(s), canadian drug nexium, make sure to follow up with them with a quick email, reminding them of who you are and what you do. I usually reserve phone calls for those that I need to do immediate business with...the debt of the call and voicemail can honestly be too burdening on an alright tight work schedule. An email shows that you remember them and that you are interested in keeping in touch, but it's something that they can address in their time and on their terms. Naturally these days I also put up a friendly tweet thanking them for their time. Order Nexium Without A Prescription, Because of my efforts of the years to seek out friendly and awesome people, I have a network of artists, copy writers, attorneys (yes, they come in handy sometimes), video editors and just about every other profession that I would ever need to tap in social media. When the time comes to subcontract with them I usually try to hire them on terms that will account for about 30% of the allocated money for that particular project, which also allows room for management and overhead. Not only am I covered professionally, but I have to say...now when I walk into a tech event it's really nice to see many people that I consider friends.

Knowing other professionals can be critical to the success of a social media program. Next, in the final installment of this six part series I will talk about something that is even more important...knowing yourself.

____________________________

Photos used under Creative Commons License. Seated professionals from thinkpublic and Blogworld photowalking from John Pozadzides

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October 21, 2009 in Social Networking,Social Networks,Technology with 17 Comments

If you've been following me on Twitter Retin Pharmacy No Prescription, for any length of time you've recently seen some funny updates like, "I'm at LAX Terminal 3" or "I just became the mayor of Finnegan's Wake on @foursquare". Some people know what this is, most do not, retin a buy cheap. These updates are being pushed over to Twitter from the new social network Foursquare, Retin a for severe acne, a service that I signed up with a couple of months ago. I believe it is the next service to watch, and I want to tell you why, skin care products with retin a.

First of all...I referred to Foursquare as a social network, Retin peel, but inside the business walls I've been calling it a "location aware ad platform". There are implications and advantages for both the average user as well as business, and I'll break it down for both after a brief introduction, Retin Pharmacy No Prescription.

What Is Foursquare?

It looks like a social network that you use from your phone. The premise is simple: when you are out on the town you can "check in" to different locations in selected cities (although soon to be available everywhere) and it will push an update out to your friends, roc retin ox. "Friends" can be represented by several groups, Retin veins face, the most intimate of which are those that you have friended on Foursquare itself. You can also link your Foursquare account to Twitter and Facebook to send updates to your friends/fans/follower and associates there. Retin Pharmacy No Prescription, Once linked, you don't necessarily need to ping these networks, I opt to keep about 2/3 of my Foursquare check-ins within the Foursquare network.

After you have checked in at a venue several things happen, necrotizing fasciitis retin a. First, Retin a micro tretment, it will allow you to click through to some more information about the venue...showing tips that are added from other users, people that have been there recently (or are there currently) and a link to a map on Google. It also shows nearby tweets, patented microsphere delivery retin a micro, which is kind of cool for finding people in your neighborhood. Retin a stretch marks, The crowning glory of Foursquare (pun intended) is in the form of mayorship...if you check in to a venue more than anybody else you become "mayor" of that location. It will automatically ping Twitter that you have become mayor, and if you are stealing the mayorship from somebody it names them as well, Retin Pharmacy No Prescription.

There are currently apps for iPhone and Android and "other devices" but really these are the two biggies. If you have one of those phones, retin a 0.1 cream for acne, download the app now, Retin a purchase online without prescription, add me as a friend, then read on. You can also find answers to most of your questions directly from the fine folks at Foursquare here, retin a peeling skin.

For Users

If you want a fun, Retin a 0.5 cream acne, active social network to be a part of, Foursquare will fit the bill for you. Retin Pharmacy No Prescription, It's really easy to add friends, and the home screen will show you updates about where your friends are and what they are doing (if they are putting up tips). The best part, micro retin wrinkle. The competition. Retin a good for acne scars, By nature I think most people like to compete, and becoming the mayor of a venue, especially a favorite neighborhood haunt, retin a 1, gives you some cred. Eliminate stretch marks retin a, It's a lot of fun to constantly be fighting for mayorship (I'm trying to stay on top of M80 but am currently ousted....dang....) and a good way to keep tabs on your friends. A bit stalker-ish, Retin Pharmacy No Prescription. Perhaps, but it's fine if you keep your friends list restricted to people that you really are friends with, retin advanced guestbook 2.3.4.

For Businesses

The possibilities for a tie-in with businesses are restricted only by your imagination. Define retin, There is a pretty cool program that you can opt in to for special offers to users of Foursquare, and honestly I think it's effective. I was in San Francisco recently eating at a local Thai restaurant, retin a skin care products. Retin Pharmacy No Prescription, I checked in on Foursquare and was greeted with a small message that let me know there was an offer nearby. I ended up going across the street to Froots and checked in for the first time...and received a free bowl of frozen yogurt as a reward. Retin a sun tan, Another example...I checked in to the a small restaurant and was told about an offer "just around the corner" from a theater that was going to give me a drink for free, just for showing the screen.

If you are a business, buy retin a, big or small, Retin a micro sold in canada, think about what this means to you...you now have the ability to not only know who your customer is, but where they are. Wouldn't it be nice to know about a potential customer in your neighborhood, retin a micro break outs. Wait for them to check in, then give them an offer they can't refuse, Retin Pharmacy No Prescription.

Why You Should Join Foursquare

I have no association with Foursquare, but I can recognize a good thing when I see it. They have created a service that combines some key ingredients to be a viral-like social network (it's easy to use, and it allows you to share information with your friends) and have built it upon a platform that can be beneficial to regular users and businesses. Honestly, that is rare. Banner ads are dead. Retin Pharmacy No Prescription, Sponsored tweets are treated like the plague. Location aware ads that are recommended by your friends...now that is something that can really get some traction.

Give it a shot and let me know what you think. Add me as a friend, and if I'm in your city, let's try to connect. After all, social networks are just an extension of our real lives, and I look forward to meeting you face to face...

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