marketplaceTag Archive -

A Question for iPod Users

I ask this question to all of my iPod using friends, and I ask it with great sincerity, please humor me and let me know...
Are you being stubborn, or are you just really bad at math?
[caption id="attachment_938" align="alignright" width="300" caption="Zune Marketplace allows you to download just about anything you want for one flat monthly fee"]Zune Marketplace allows you to download just about anything you want for one flat monthly fee[/caption] Let me tell you why I'm asking this.  I use a Zune for my music and video habit, and I do mean "habit".  I download approximately 30 albums a month,and many more videos than that.  I love music, I love it when I'm driving, when I'm walking, when I'm at the gym.  I wish I could sing worth a lick, but I can't.  I still love music. The radio is pretty much dead to me, I want to listen to what I like, when I want to.  So do you, that is why you have an iPod.  But...is there a point where you are just being stubborn because the Zune isn't "cool'?  My house has three Zunes, used by various members of my family.  We use Zune Marketplace (the software equvilient to iTunes) to download our music and video.  The terms of service state that up to three devices can download music on one account.  One account costs $15/month and I get unlimited download.  Yes, they are DRM protected and if I quit paying my $15/month they all go away, BUT...why would I stop paying?  It's only $15 per month.  So let me do the math for you. Last month, between the three Zunes, we downloaded right around 600 different songs.  Totally legal, totally legit.  Total cost to me?  $15.  If I were to do that with iTunes it would cost me $594.  Even if I have a slow month and only download 100 measly songs, it costs me $15 and it would cost an iTunes user $99.  Let's take the high and low of these two extremes and compare them.
iTunes user (low downloads) $1,188 per year Zune user (low downloads) $180 per year iTunes user (high downloads) $7,128 per year Zune user (high downloads) $180 per year
There is some content in Zune Marketplace that you can pay extra for, like the videos, and I have done that a bit.  Apple may get into this type of market, but for right now it's just a rumor.  If they do, this conversation is moot.  But if they don't, let me repeat the question
Are you just being stubborn, or are you really bad at math?
UPDATE: April 7, 2009 Apple has just increased the cost of music in their library by 30%, bringing songs to a total of $1.29.  The math above is now out of date and is more in favor of Zune than ever!