What You Need Is Right In Front of You

You Just Can't See It. Or you don't want to see it. Over the roughly two decades that I've been involved with business, either as an entrepreneur, an executive director or a social media strategist, I've heard the same frustration voiced over and over again, in almost every market I've worked in.  After hours, weeks or sometimes ...

You’ve Got The Numbers…Now What? Working With Social Media Analytics

Almost every client I've worked with in social media wants data tracked and reported for practically every post, tweet, comment and sweepstakes that they participate in online, and rightfully so.  From a business perspective, Key Performance Indicators (K.P.I.s) are important to help guide decisions and craft strategy. The problem that so many companies have with ...

Working With Influencers and Enthusiasts For Your Brand

As somebody that develops strategy for large corporate brands, I often work with different types of brand advocates in various social media channels.  A common tactic of many marketers and PR professionals is to try to go after "influencers" to get them to talk about their product.  Sometimes these influencers are individuals, sometimes they are communities, but ...