My New Role In Social Media Marketing and Strategy

logo-v1Those of you that have been following my adventures for a while know that I put my heart, soul and mind into social media.  Since writing my own blogging platform a decade ago (the billion dollar idea that I never capitalized on…) to my almost-obsessive fascination with brand interaction on channels like Twitter, YouTube and Facebook, I am constantly observing and strategizing ways to make the interaction and engagement between companies and customers better through social media. I have spent quite a bit of time over the last couple of years consulting businesses of all types and sizes regarding their engagement (or lack thereof) within these online communities.  From Fortune 100 companies that distribute hardware all around the world to non-profit agencies that are doing their best to make a difference in the world, I have worked with groups to lend insight, support, ideas and action to social media programs. Given all of that, I’m quite pleased to announce that I have taken a new role within the industry.

Continue reading

Review:Sony Ericsson Stereo Bluetooth Headset

sony ericsson HBH-is800I don’t even know the number of times I’ve tweeted something like, “so frustrated with my bluetooth headset in the car”, because I’m sure it’s been too much.  I have one of two problems: either I can hear the other person fine but they can’t hear me (such is the case with the Jabra sets I’ve tried), or they can hear me just fine but I have a hard time hearing them (such is the case with the Jawbones I’ve tried).  A few weeks back Jed Hallam saw one of my cries for help and replied with a direct message, “can I send you a Sony Ericcson bluetooth headset that I think you’ll like?”  Of course I said yes, but was skeptical.  I’ve been trying to find a decent bluetooth for years, and so far nothing has worked well.  Given that California, the state in which I reside, requires hand free devices for all drivers using mobile phone you can imagine how it’s more than a little maddening at times.

I got the Sony Ericsson HBH-IS800 package (in which Jed was kind enough to include a NA-friendly charger since he’s from across the pond) and was immediately impressed with the small size.  Jed didn’t tell me what he was sending, so I was quite happy to find two ear buds, no larger than what I normally use to listen to music, attached with only 1 cord.  Beautifully compact, these fit in my backpack or pocket quite nicely.

Continue reading