Why Facebook Now Controls The Internet

Since their announcements at F8 about Open Graph Protocol (OGP), I've been following Facebook far more closely that I normally do.  Why? From the moment I watched the videos about what OGP does, I knew that the way the internet works will be changed forever.  Today I saw something that confirms that Facebook now controls the internet. ...

Happy Foursquare Day (And How To Get Your Badge)

It's Foursquare day, what are you going to do to celebrate? No, not the super awesome kids' game that you played when you were younger, but rather an ad hoc celebration of the geo-location social media platform. If you aren't familiar with Foursquare, it's a service that sprung up last year and has really hit the ...

Working With Influencers and Enthusiasts For Your Brand

As somebody that develops strategy for large corporate brands, I often work with different types of brand advocates in various social media channels.  A common tactic of many marketers and PR professionals is to try to go after "influencers" to get them to talk about their product.  Sometimes these influencers are individuals, sometimes they are communities, but ...

Renewing The Line Between Public And Private

I've been thinking about the ever-increasing blurry line between public and private lives now that social media is mainstream.  I've personally been opening myself up to the world for about a decade; I started blogging by developing my own (very basic) blogging platform before the term "blog" was popular...and I haven't looked back since then. There ...

6 Things You Need To Know About Running A Social Media Program: The Product

This is part 2 of 6 in the series "6 Things You Need to Know About Running A Social Media Program". You can read part 1 "The Client" here, it has a full introduction. I’ve created this list of “things you must know” mostly based upon very positive experiences I’ve had, but also from negative ones…things ...

6 Things You Need To Know About Running A Social Media Program: The Client

Part 1 of 6 Over the years I’ve run a lot of social media programs, sometimes for companies or services that I own or manage, sometimes for organizations that have hired me to consult or drive their efforts in the various online communities.  This article is primarily aimed at those that do the latter, although several ...