This is part 5 of 6 in the series “6 Things You Need to Know About Running A Social Media Program”. You can read part 1 “The Client” here, it has a full introduction. Part 2 “The Product” is here, part 3 “Your Audiences” is here and part 4 “The Channels” is here.
I’ve created this list of “things you must know” mostly based upon very positive experiences I’ve had, but also from negative ones…things that I’ve either experienced myself or seen others do. This isn’t a tactical post, I think I write plenty of those. Instead, this is my advice to those that are going to lend their expertise to others, and hopefully by checking these off you will avoid some common mistakes that often result in unmet expectations, from one side or the other…or both.
Know Other Professionals
It’s important that you don’t get yourself into something that is not a good use of your time. Know your strengths and weaknesses, and if part of a package deal is to provide a service that you aren’t strong in…hire it out. I’m not kidding. Hire it out, no matter how big or small you are. Believe me, in the corporate agency world this practice isn’t just commonplace, it’s expected. Think about building a social media program like building a house, and you are the general contractor. It’s your job to make sure the work gets done, and you may even pick up a hammer and hop in to help. Leave the plumbing to the pros and focus on the big picture. I know the temptation is to try to do it all yourself so that you’ll get paid more, but in my experience 9 times out of 10 this doesn’t work out quite as expected, and unmet expectations abound on both sides.
I’ve heard it said that the day you get a client is the day you start losing them…this idea is reinforced quickly if you try to do work that is outside of your scope of expertise.
Those of you that have been following my adventures for a while know that I put my heart, soul and mind into social media. Since writing my own blogging platform a decade ago (the billion dollar idea that I never capitalized on…) to my almost-obsessive fascination with brand interaction on channels like Twitter, YouTube and Facebook, I am constantly observing and strategizing ways to make the interaction and engagement between companies and customers better through social media. I have spent quite a bit of time over the last couple of years consulting businesses of all types and sizes regarding their engagement (or lack thereof) within these online communities. From Fortune 100 companies that distribute hardware all around the world to non-profit agencies that are doing their best to make a difference in the world, I have worked with groups to lend insight, support, ideas and action to social media programs. Given all of that, I’m quite pleased to announce that I have taken a new role within the industry.
I think social media is amazing for many reasons, at the top of the list is the ability to turn online connections into real life relationships. I’ve experienced this many times, from tweetups to business meetings, and I marvel at how far we have come with technology over the last decade. Recently I wrote a post asking if there was a photographer in the San Francisco area that would be available to join me for an afternoon at Alcatraz Island with my kids, and advertised it only via my blog, Facebook and Twitter. I wasn’t sure what kind of a response I would get, and was surprised that I actually received over a dozen serious inquiries! Photographers from the very new to the very experienced got in touch with me, and all of them sounded great. I ended up picking Matthias Giezendanner from Matthias Photography, he sounded like he would really fit in well with me and the four kids, the pictures on his site looked great, and his bio really made the decision for me.
Okay, you caught me…this isn’t a tech post. But, this is a “great deal” post, a first of it’s kind. I love great deals as much as I love tech.
Los Angeles based Marc + Pearl is closing their virtual doors due to the poor economy. It’s sad to see yet another victim of our difficult economic environment, but I’m passing this information along to you not because of the sad news but because of the message I got that reveals some pretty incredible online savings. If you like jewelery (or maybe that someone special is your life does…hint, hint…) then you will not want to pass this up.
Go log in to their store and browse through their beautiful selection of pendants, earrings and bracelets. Then (here is the important part…pay attention) use either of these coupon codes to save a lot of cash.
Use discount code “75FriendsLove” and receive 75% off your order.
Use discount code “80MoreLove” and receive 80% off $800 or more.
It’s that simple. Pass the word, and if you are feeling particular generous you can pick up the Keenan ring for me (size 11 please) for only $18.75 after the discount. ;) Happy Holidays!
A recent report shows that people are very easily becoming addicted to technology, especially mobile technology. Blackberry phones and other devices (I carry an HTC 8525 with Windows Mobile 6), keep people so connected, that very often that connectivity interferes with more than regular life…connectivity to their job can actually cause problems with the job itself! One researches says,
"Those who are addicted will get up in the middle of the night and pick up messages on their PDAs two or three times a night."
Wow, that’s pretty bad. I can’t throw stones however, I have to fess up to constantly checking my email when it comes in. Against the compulsory want to do so, I have forced myself to quit checking in the evenings and early morning.
You can read the entire article here.