I absolutely love this. As a professional ad man myself, I’m fascinated with Mad Men and the dialogue, particularly between agency and client. With the very recent announcements of new Facebook timeline features, social media is buzzing with what the implications may be. In the circles I run in, a lot of people wonder how the changes affect brand advertising and engagement. If you are one of the 800 million people that use Facebook (and I’m guessing you are) do yourself a favor and watch this short video, it’s only a few minutes long.
Who knew that Facebook’s newest feature was originally conceived by the Mad Men of the 1960s? In all seriousness the most compelling elements of Facebook’s Timeline are the ones that made Kodak’s Carousel popular. Reminiscing is a social activity. It always has been and now Facebook is bringing that activity online.
I love this new ad from Microsoft. You really ought to watch it…great use of visuals, music, mood. It’s right in place with what they’re trying to get across in their other campaigns: technology has gotten to be too much, too complicated, and now it’s time to simplify. I think the message is being very well received.
I’ve seen a similar ad previously but won’t ruin the surprise of this one by telling you what it is. All I can say is, I like it.
I was approached by the City of Hope in Los Angeles and asked to do a fifteen second video about why I’m “all in” for the fight against women’s cancers. I said yes without hesitation, and as we were talking about it, I was flooded with memories of the women in my life that have been affected by cancer. I used to joke that “death runs in my family”, but really it isn’t a laughing matter. Practically every woman that I am related to has been diagnosed with some form of cancer, and most of them have died.
It’s time to end this madness, it really is.
Below is my humble contribution, I would appreciate it if you would watch it (again, it’s only fifteen seconds) and then click the “like” button right here:
If you or a woman you know has been affected by this horrible plague called cancer, a “like” will be stating that you are “all in” also. All in for a cure. All in to end the suffering. All end to save our mothers, our daughters, our wives and our friends. I’m not asking you for money, or time or anything else that requires a lot of effort…just awareness. I believe in the power of social media, and how quickly a good message can spread around.
Please watch this video and share it with others.
I’m all in. Are you?
This morning I watched the new spot from Nike that features Tiger Woods, just in time for his return to golf at The Masters. When I first viewed it, the page had already been viewed 600k+ times on YouTube. As of this writing, it’s over 1.1MM; it’s obviously getting a lot of attention. I’ve been thinking about this video all day, going back and forth about how I feel about it. The video is embedded below, and it’s worth watching. Let me summarize what you see:
It’s a :30 spot in black and white, with Tiger Woods standing still. He says nothing. He blinks. The voice over is of his father, Earl Woods, who passed away in 2006. He is talking to his son, and says, “Tiger…I am more prone to be inquisitive; to promote discussion. I want to find out what your thinking was, I want to find out what your feelings are, and…did you learn anything?” It flashes to a black background and the simple, iconic Nike swoosh.
A big hat tip to @acmackie for sending this over…absolutely hilarious! If you work in agency land, this requires no further explanation. If you aren’t in agency land, let me set this video up for you.
An RFP is a “request for proposal”. People at various levels of responsibility that work at marketing and creative agencies get a lot of these, and they are usually at the last minute. When multiple agencies are working in unison to try to piece something together for a client, well…it gets a little crazy. Countless hours of phone calls and a seemingly endless stream of emails begin, all trying to put together a presentation deck (a PowerPoint), taking up dozens or hundreds of labor hours. As this video mentions at one point, it’s likely that the client won’t even open it. I love the computer-voice line “we may only send you one idea, since the decks we send you, you never even open”, hahaha!
If you live in a world of RFPs, please take a moment from the current deck you are working on and watch this. You’ll thank me.
Those of you that have been following my adventures for a while know that I put my heart, soul and mind into social media. Since writing my own blogging platform a decade ago (the billion dollar idea that I never capitalized on…) to my almost-obsessive fascination with brand interaction on channels like Twitter, YouTube and Facebook, I am constantly observing and strategizing ways to make the interaction and engagement between companies and customers better through social media. I have spent quite a bit of time over the last couple of years consulting businesses of all types and sizes regarding their engagement (or lack thereof) within these online communities. From Fortune 100 companies that distribute hardware all around the world to non-profit agencies that are doing their best to make a difference in the world, I have worked with groups to lend insight, support, ideas and action to social media programs. Given all of that, I’m quite pleased to announce that I have taken a new role within the industry.
With so much information moving around online communities these days, it’s not often that I watch and then re-watch a 5 minute video. This morning I did just that, with the video embedded below called “Did You Know 4.0”.
You won’t see babies rollerskating or a funny wedding entrance in this…what you will see in a lot of data coming at you quickly. Data that talks about the changing communication landscape, the convergence of media and the massive impact that social networks are having on day to day life. I think it’s all incredibly fascinating, and is a brilliant and useful follow-up to another powerful video, “Shift Happens”. If you are connected to media, social networking, marketing or crowd communication in any way, please check this out and let me know what you think in the comments…not just about the video (which is top quality) but about the concepts and statistics brought up in it.
I couldn’t help it…this made me laugh. The beautiful imagery combined with the really sarcastic voice over is a good way to start the day.
Remember the movie Minority Report with Tom Cruise? There were some creepy, big brother themes throughout, but there were also some very cool things like billboards that interacted with the characters. “John Anderton, you could use a Guinness right now”, chimed the advertisement at Cruise’s character as he went by. I actually remember my thought upon seeing that part, “wow, that is the future, and I don’t think it’s a stretch to think it will be soon…and I’m excited for it!” Just a few years later I’m seeing technology created that is wonderful and amazing; that good kind of interaction is coming!
Geodelic is a company that I became aware of earlier this year, and as I tracked whatever information I could find about them I was amazed at what they were doing: creating mobile applications that interact with users in a very non-traditional and non-intrusive way! The idea seems simple enough, but the execution is extraordinary…help users find things they need that are nearby.
I love Snow White (who doesn’t?) and I love Daft Punk.. What better than a mashup? Enjoy this 2:26 video, sure to start your day off right.