Those of you that have been following my adventures for a while know that I put my heart, soul and mind into social media. Since writing my own blogging platform a decade ago (the billion dollar idea that I never capitalized on…) to my almost-obsessive fascination with brand interaction on channels like Twitter, YouTube and Facebook, I am constantly observing and strategizing ways to make the interaction and engagement between companies and customers better through social media. I have spent quite a bit of time over the last couple of years consulting businesses of all types and sizes regarding their engagement (or lack thereof) within these online communities. From Fortune 100 companies that distribute hardware all around the world to non-profit agencies that are doing their best to make a difference in the world, I have worked with groups to lend insight, support, ideas and action to social media programs. Given all of that, I’m quite pleased to announce that I have taken a new role within the industry.
Zune, the mobile music device from Microsoft, is starting to heat up in the world of social media with the Zune HD giveway sweepstakes. Considering the very social nature of the Zune track sharing, it’s good to see this happening.
If you’re been around these parts for long, at some point or another you’ve heard me talk about my love of the Zune. I’m usually met with responses like, “oh, so you’re the guy that bought one!” and other cheeky remarks.
Wired is reporting that a Zune phone might be in the works, and that possibly it will be announced at the Consumer Electronics Show in Las Vegas on January 7, 2009.
Yes, I am one of the few Zune owners in the world, and I absolutely love it. A while back I wrote a post about the math behind owning a Zune, asking the question to iPod owners: are you stubborn or just bad at math? So yes, I love my Zune and I love the Marketplace that is the focus of my passion. If a Zune phone does truly come out, I will get it. It’s just that simple. Right now I still carry two electronic devices, my iPhone and my Zune 80 and I would love to combine the two into one, but so far each offers me something the other cannot.
My biggest wish in this story is that Microsoft would work a little harder on the Zune brand before launching a second product. Honestly, the biggest thing I hear from iPod users after we discuss the ins an outs of Zune ownership is, “I would switch, but I have too much invested in my music. If only there was an easy way to convert my library”. Of course there are several ways to convert files, but here is some free advice for Zune: you have a really, really good thing with your music subscription service, so you need to find a way to let people try it without them feeling like they lose. Build a branded AAC to WMA file converter, offer it for free, and advertise the hell out of it. I think that would help a lot.
If you are one of the handful of Zune owners around the world, add me as a friend, my tag is “Ischus”. I would love to share music with you, and of course we can compare notes on the Zune phone if/when it is released.