Facebook Changes Report to Flag

In a move that I hope is a signal that good things are ahead for Facebook page admins, Facebook has made a very subtle change to the way wall comments can be managed.

Facebook changes report to flagSpam is an ever-increasing problem on Facebook, particularly on Fan Pages with huge followings (I know, they’re not “fans” anymore, but everybody still calls them that).  As a page administrator, our two options to this point have been to delete the message completely, or more to my liking, reporting the spammer/offender by clicking “report” and then briefly describing the problem.  This would send a report to Facebook, and we had the option to request the offender be banded from the page.  I usually picked this as the vermin were rarely first timers.

Today, when I took a glance over the pages we manage, I noticed that “report” was gone, replaced with “flag”.  Naturally I had a lot of spammers on the page I was looking at, so I clicked “flag”, but was disappointed that I received an error message each time, telling me the action couldn’t be performed.  I ended up just deleting the posts.

This very small change gives me great hope that Facebook may be making the pages more admin-friendly.  I can only speculate on what is being rolled out, but I’m hoping for big things!  On my wish list:

  • Granular levels of control to manage spammers
  • The ability to administrate a page without using my personal account (I like to try to keep work and personal life separate)
  • A one-click look at the history of a user that writes on the wall.  How many times have they interacted? What have they previously said? This will help me to understand if a more severe action like page-banning is appropriate

Hopefully the mystery of report-to-like will be solved soon.  Are there any admin-side controls you would like to see put into place?

By Matt Singley

Personal: husband to Alison, father to four amazing kids. I used to live a fast but enjoyable life in Los Angeles, now I have chickens on acreage in Charlotte, North Carolina. Just a bit different. I'm an advocate for cycling as much as you can and eating as cleanly as you can afford. Professional: I'm the CEO of Singley + Mackie, a creative digital agency that serves well-known lifestyle and entertainment companies around the world. Clients include Microsoft, Samsung, Hulu, YP and others. If you want to find the more-professional me, go to