Facebook Now Allows You To Like A Page (Updated)


Well, it’s finally happened.  Facebook has changed “Become A Fan” to “Like” on their fan pages.  People have been talking about this for a while, and speculating as to what the implications will be. Of course, when I say “people” I mean marketers and social media types…the other 99% of the world probably couldn’t care less.

I’ll wait to reserve commentary until I really see how it all plays out, but for now, here are the details of what you need to know, straight from the horse’s mouth. Of course, after you read this you should now go “like” my Facebook Fan Page.  Or is it now called a Facebook Like Page?

“Liking” a Page

Why did “Become a Fan” change to “Like”?

To improve your experience and promote consistency across the site, we’ve changed the language for Pages from “Fan” to “Like.” We believe this change offers you a more light-weight and standard way to connect with people, things and topics in which you are interested.

What does it mean to “Like” a Page?

When you click “Like” on a Page, you are making a connection to that Page. The Page will be displayed in your profile, and in turn, you will be displayed on the Page as a person who likes that Page. The Page will also be able to post content into your News Feed.

Can I still “Like” a News Feed story about my friends Liking Pages?

No. When you see a Feed story about a friend Liking a Page, there will be no feedback links below that story. However, if you hover over the Page name, you will see a small preview of the Page and the number of other people who have also Liked that Page. You can then Like that Page to add it to your profile, or you can click through to the Page itself.

Is there a difference between “Liking” an item a friend posts and “Liking” a Page?

Yes. Liking a Page means you are connecting to that Page. When you connect to a Page, it will appear in your profile and you will appear on the Page as a person who likes that Page. The Page will also be able to post content into your News Feed. On the other hand, when you click “Like” on a piece of content that a friend posts, you are simply letting your friend know that you like it without leaving a comment.

UPDATE: It seems that Facebook can’t decide if they are going to roll this out right now or not.  About 15 minutes after I wrote up the article, everything changed back from “Like” to “Become A Fan”

By Matt Singley

Personal: husband to Alison, father to four amazing kids. I used to live a fast but enjoyable life in Los Angeles, now I have chickens on acreage in Charlotte, North Carolina. Just a bit different. I'm an advocate for cycling as much as you can and eating as cleanly as you can afford. Professional: I'm the CEO of Singley + Mackie, a creative digital agency that serves well-known lifestyle and entertainment companies around the world. Clients include Microsoft, Samsung, Hulu, YP and others. If you want to find the more-professional me, go to