First Look at New Facebook Page Admin Controls
UPDATE: It seems that perhaps I wasn’t supposed to see any of this at all, at least according to this tweet from Facebook. So enjoy the screenshots, we may not see these features roll out anytime soon (or perhaps never!)
Facebook is up and down today as they roll out new features. I logged in just in time to see some of the very promising admin controls for Pages…needless to say I was excited! Then moments later it was all taken away, presumambly to tighten up features. I cannot imagine that rebooting a service that hundreds of millions of people use is easy. Before it went down though I got some great screen grabs, seen below. I’m pretty excited about having more control as a page admin! I’m guessing some of these features will change by the time they are back up, but here’s your look at what I saw (click on an image to see it full-sized):
1. When you go to a Page you now have the option to “Login as Page”. This is straight up AWESOME. Instead of going to another page and commenting as Matt Singley, I can comment as any page that I’m an admin of. This really helps out with partnerships, as I can now comment directly instead of hot-linking to the page in a post.
4. Once I was in Insights a lot of the function and filters were gone…as were the Likes! Check out this screen cap from a page that has a couple of million Likes: they’ve all disappeared! I’m sure this will be resolved soon.
5. Filters are gone (for now) so even when I set the Wall to display ONLY posts by the Page, it still shows all. Hopefully this will get fixed really quickly, some of the pages I oversee have several million fans, and if we can’t move those to an “Others” tab/column then it will be REALLY hard for visitors to the page to see what we are saying as the brand.
That’s as far as I could dig before Facebook took it all away. Hopefully it will be back soon, but from what I’ve seen initially I think this is a MAJOR improvement for page admins and marketers!