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How RFPs are Born [Video]

A big hat tip to @acmackie for sending this over…absolutely hilarious!  If you work in agency land, this requires no further explanation.  If you aren’t in agency land, let me set this video up for you.

An RFP is a “request for proposal”.  People at various levels of responsibility that work at marketing and creative agencies get a lot of these, and they are usually at the last minute.  When multiple agencies are working in unison to try to piece something together for a client, well…it gets a little crazy.  Countless hours of phone calls and a seemingly endless stream of emails begin, all trying to put together a presentation deck (a PowerPoint), taking up dozens or hundreds of labor hours.  As this video mentions at one point, it’s likely that the client won’t even open it. I love the computer-voice line “we may only send you one idea, since the decks we send you, you never even open”, hahaha!

If you live in a world of RFPs, please take a moment from the current deck you are working on and watch this.  You’ll thank me.

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By Matt Singley

Personal: husband to Alison, father to four amazing kids. I used to live a fast but enjoyable life in Los Angeles, now I have chickens on acreage in Charlotte, North Carolina. Just a bit different. I'm an advocate for cycling as much as you can and eating as cleanly as you can afford. Professional: I'm the CEO of Singley + Mackie, a creative digital agency that serves well-known lifestyle and entertainment companies around the world. Clients include Microsoft, Samsung, Hulu, YP and others. If you want to find the more-professional me, go to http://singleymackie.com