My New Role In Social Media Marketing and Strategy

logo-v1Those of you that have been following my adventures for a while know that I put my heart, soul and mind into social media.  Since writing my own blogging platform a decade ago (the billion dollar idea that I never capitalized on…) to my almost-obsessive fascination with brand interaction on channels like Twitter, YouTube and Facebook, I am constantly observing and strategizing ways to make the interaction and engagement between companies and customers better through social media. I have spent quite a bit of time over the last couple of years consulting businesses of all types and sizes regarding their engagement (or lack thereof) within these online communities.  From Fortune 100 companies that distribute hardware all around the world to non-profit agencies that are doing their best to make a difference in the world, I have worked with groups to lend insight, support, ideas and action to social media programs. Given all of that, I’m quite pleased to announce that I have taken a new role within the industry.

I have recently signed on as the Senior Director of Social Media Strategy with M80, the Los Angeles based leading provider of social media marketing and digital publicity services to Fortune 500 brands.  That’s a mouthful, isn’t it?  Simply put, I work with some of the most amazing companies from around the globe, helping them to reach out, listen to and engage their current and future customers.

I’m humbled and excited to be in this role.  The staff of M80 consists of some of the brightest and most forward-thinking men and women that I have had the privilege to work with, and what we have been able to accomplish together in just the last few weeks in amazing to me.  Although I probably won’t get into granular detail with what we are doing (need to keep some of the wizard behind the curtain stuff behind the curtain still…) I will continue to write about how social media and technology impacts both brands and consumers.  I actually hope to be writing more now, as I’m spending so much time on airplanes.

Me and my Zune HD

Me and my Zune HD

I am working with some amazing global brands like Microsoft, LG, Dr Pepper, and Volkswagon.  All of our projects are incredibly interesting and exciting, and if you have been following me for some time you know that I am really passionate about one in particular: Zune.  In the interest of full disclosure, I do advise the truly delightful people at Zune, but my enthusiasm should come as no surprise to anybody that has been reading this blog for any amount of time.  I wrote my first Zune post in July 2006, and did the math about why Zune is superior in this June 2008 article (boy did I get blasted by the fanboys in the comments!) I’ll keep blogging, tweeting and Facebooking about them and our other clients, but now I can do it as a loyal consumer and an industry insider!

As usual, I will continue to use social media to make personal connections with people, both digitally and in the real world.  Twitter is my daily hotbed of activity, but I would also love to connect with you on LinkedIn and Facebook. If you want to subscribe to this blog, the feed is here.

I would love it if you would also start tracking M80 in the usual places like Twitter and our blog.  We’ll be striving to provide value to you, information that you can use (like this article) within your company or just for your own personal satisfaction.

Thank you so much for being a part of this community!

By Matt Singley

Personal: husband to Alison, father to four amazing kids. I used to live a fast but enjoyable life in Los Angeles, now I have chickens on acreage in Charlotte, North Carolina. Just a bit different. I'm an advocate for cycling as much as you can and eating as cleanly as you can afford. Professional: I'm the CEO of Singley + Mackie, a creative digital agency that serves well-known lifestyle and entertainment companies around the world. Clients include Microsoft, Samsung, Hulu, YP and others. If you want to find the more-professional me, go to