I absolutely love this. As a professional ad man myself, I’m fascinated with Mad Men and the dialogue, particularly between agency and client. With the very recent announcements of new Facebook timeline features, social media is buzzing with what the implications may be. In the circles I run in, a lot of people wonder how the changes affect brand advertising and engagement. If you are one of the 800 million people that use Facebook (and I’m guessing you are) do yourself a favor and watch this short video, it’s only a few minutes long.
Who knew that Facebook’s newest feature was originally conceived by the Mad Men of the 1960s? In all seriousness the most compelling elements of Facebook’s Timeline are the ones that made Kodak’s Carousel popular. Reminiscing is a social activity. It always has been and now Facebook is bringing that activity online.
In a move that I hope is a signal that good things are ahead for Facebook page admins, Facebook has made a very subtle change to the way wall comments can be managed.
Spam is an ever-increasing problem on Facebook, particularly on Fan Pages with huge followings (I know, they’re not “fans” anymore, but everybody still calls them that). As a page administrator, our two options to this point have been to delete the message completely, or more to my liking, reporting the spammer/offender by clicking “report” and then briefly describing the problem. This would send a report to Facebook, and we had the option to request the offender be banded from the page. I usually picked this as the vermin were rarely first timers.
Today, when I took a glance over the pages we manage, I noticed that “report” was gone, replaced with “flag”. Naturally I had a lot of spammers on the page I was looking at, so I clicked “flag”, but was disappointed that I received an error message each time, telling me the action couldn’t be performed. I ended up just deleting the posts.
(UPDATE AT END OF POST)
Well, it’s finally happened. Facebook has changed “Become A Fan” to “Like” on their fan pages. People have been talking about this for a while, and speculating as to what the implications will be. Of course, when I say “people” I mean marketers and social media types…the other 99% of the world probably couldn’t care less.
I’ll wait to reserve commentary until I really see how it all plays out, but for now, here are the details of what you need to know, straight from the horse’s mouth. Of course, after you read this you should now go “like” my Facebook Fan Page. Or is it now called a Facebook Like Page?
“Liking” a Page
Why did “Become a Fan” change to “Like”?
To improve your experience and promote consistency across the site, we’ve changed the language for Pages from “Fan” to “Like.” We believe this change offers you a more light-weight and standard way to connect with people, things and topics in which you are interested. http://www.facebook.com/help/?faq=17167
What does it mean to “Like” a Page?
When you click “Like” on a Page, you are making a connection to that Page. The Page will be displayed in your profile, and in turn, you will be displayed on the Page as a person who likes that Page. The Page will also be able to post content into your News Feed. http://www.facebook.com/help/?faq=17115