How To Always Lose To Your Competitor

I’m writing this at Starbucks, but I wish I was writing in the little coffee shop just across the street. However, I can’t because they lost me (and others) just a couple of hours ago. Let me explain.

This morning  the power in my neighborhood went out, and I got a report that it wouldn’t be restored until later in the afternoon.  This took away my internet and my ability to drive anywhere (car is in a garage that requires power, and thank you for the suggestions of a manual override but unfortunately it’s not an option in this case) which really leaves me stuck, as my job is to create and oversee online social media campaigns for Fortune 500 companies.  I live in a beautiful neighborhood, and one of the things that makes it beautiful is the lack of businesses.  I have two coffee shops that have wifi and good tea, practically across the street from each other, 2 miles away from my house.  I put on my backpack and started the hike.

One of the coffee shops is a locally owned and operated cafe, the other is Starbucks.  I try to support small businesses whenever possible, and though it was a bit more inconvenient, I trekked to the local cafe.

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