I absolutely love this. As a professional ad man myself, I’m fascinated with Mad Men and the dialogue, particularly between agency and client. With the very recent announcements of new Facebook timeline features, social media is buzzing with what the implications may be. In the circles I run in, a lot of people wonder how the changes affect brand advertising and engagement. If you are one of the 800 million people that use Facebook (and I’m guessing you are) do yourself a favor and watch this short video, it’s only a few minutes long.
Who knew that Facebook’s newest feature was originally conceived by the Mad Men of the 1960s? In all seriousness the most compelling elements of Facebook’s Timeline are the ones that made Kodak’s Carousel popular. Reminiscing is a social activity. It always has been and now Facebook is bringing that activity online.
The holidays are upon us! Some celebrate Hanukkah, some celebrate Solstice, some celebrate Christmas. No matter your preference, I think we can all agree it’s a great time to reflect on the year behind us, be thankful for what we have today, and look to next year with hope and expectations. Given the spirit of the season, I’ve put together a little list of things that I’ve asked Santa Clause for this year…in social media. It’s a crazy list for sure, but if my 5 year old son can ask for a trip to the moon (and expect it to happen) I can dream big too! I’m going to put out a plate of extra-special cookies and hope that ol’ Saint Nick brings me…
- Hyperlinks within Tweets. Can you imagine having an extra 20 spaces or so (that’s what a typical bit.ly link takes up) to say whatever you want? Instead of a tweet looking like this: “Check out this post I wrote about the upcoming Facebook Page Admin Controls and let me know what you are looking fwd to http://bit.ly/g7B3Zc” (exactly 140 characters) it would look like this: “Check out this post I wrote about the upcoming Facebook Page Admin Controls and let me know what you are looking fwd to the very most y’all!” (still 140 characters but with more room to chat!)
- Robust Admin Controls for Facebook Pages. I saw a sneak peak of them a while back when Facebook accidentally rolled out some new changes (you can see what I saw here) and it was definitely a step in the right direction. Still, I would like better Insights (analytics) and the ability to ban users from a page without just flagging them. I don’t want to wait for somebody at Facebook to *maybe* get around to it at some point. I get REALLY tired of the “first” and “gay” comments that go up on large pages all the time, but I have no tolerance for users that use hate language, attack individuals, constantly swear or link to porn
- Overlay for YouTube videos. No, not just annotations, I want to be able to overlay the videos with graphic images. You know…put a floating logo in the bottom corner (clickable of course), insert a graphic in the background…neat things like that. Sure, I can do this in a video editor then upload, but I would like to use full controls within YouTube proper so I can make cool SWF commands happen
- Lists for friends in Foursquare. I treat Foursquare in a similar way as Twitter but with slightly tighter control. Knowing that, I have a lot of “friends” on Foursquare that I would like to break into smaller groups so I can check on them in a more controlled and manageable way. Kind of like Twitter Lists, but for Foursquare. Foursquare Lists, anyone?
- Dynamic backgrounds on Twitter. Everything else with Twitter has advanced over time…why not the backgrounds? Since the redesign, putting together a nice background (within the whopping 40 pixels on the left for people that view the page on a 1024×768 screen) has been a challenge to say the least. Instead of outdated CSS and a static image I would love some basic HTML function so I could put up links to my other pages
We’ll see if I’ve been naughty or nice, I’m hoping to get these simple gifts under the virtual Christmas tree this year. As you head into the weekend (hopefully with loved ones), I will leave you with a paraphrase of a famous work:
He spoke not a word, but went straight to his work,
And wrote up the meta tags, then turned with a jerk,
And laying his mouse aside of his nose,
And giving a nod, up the chimney he rose;
He sprang to his keyboard, to his team gave a whistle,
And away they all coded like the down of a thistle.
But I heard him exclaim, ere he uploaded out of sight,
“Merry Christmas to all, and to all a good-night.”
UPDATE: It seems that perhaps I wasn’t supposed to see any of this at all, at least according to this tweet from Facebook. So enjoy the screenshots, we may not see these features roll out anytime soon (or perhaps never!)
Facebook is up and down today as they roll out new features. I logged in just in time to see some of the very promising admin controls for Pages…needless to say I was excited! Then moments later it was all taken away, presumambly to tighten up features. I cannot imagine that rebooting a service that hundreds of millions of people use is easy. Before it went down though I got some great screen grabs, seen below. I’m pretty excited about having more control as a page admin! I’m guessing some of these features will change by the time they are back up, but here’s your look at what I saw (click on an image to see it full-sized):
1. When you go to a Page you now have the option to “Login as Page”. This is straight up AWESOME. Instead of going to another page and commenting as Matt Singley, I can comment as any page that I’m an admin of. This really helps out with partnerships, as I can now comment directly instead of hot-linking to the page in a post.
4. Once I was in Insights a lot of the function and filters were gone…as were the Likes! Check out this screen cap from a page that has a couple of million Likes: they’ve all disappeared! I’m sure this will be resolved soon.
5. Filters are gone (for now) so even when I set the Wall to display ONLY posts by the Page, it still shows all. Hopefully this will get fixed really quickly, some of the pages I oversee have several million fans, and if we can’t move those to an “Others” tab/column then it will be REALLY hard for visitors to the page to see what we are saying as the brand.
That’s as far as I could dig before Facebook took it all away. Hopefully it will be back soon, but from what I’ve seen initially I think this is a MAJOR improvement for page admins and marketers!
I was excited to read that Facebook now lets page administrators ban fans and spammers! I tweeted it, and several people replied back, “couldn’t we always do that?” The answer is that yes, you used to be able to, but recently that ability has been taken away from several areas.
The functionality of this is back, and it’s well done! I love it, if for no other reason than page admins can now ban users based upon pictures they upload! Up to this point, it’s been a real cat and mouse game, trying to pull down questionable pictures before they were up for too many people to see.
This has been particularly problematic on some of the larger pages we manage…those with over a million fans. Porn spammers have been getting around the Facebook rules by putting up bikini or semi-nude models in the fan pictures section, then putting the porn URL in the description. Tricky…there wasn’t really any way to ban this before, and it couldn’t be reported as pornography because it didn’t show certain body parts.
Starting now, we page admins can flag the photo AND request to permanantly ban the user from the page, as well as take down all content they have previously posted. This is most certainly worth the price of admission.
This may be a part of a larger effort by Facebook to crack down on spam; as I take a casual glance around some pages that I know are often targeted by these types of photo-spammers, I can’t find a single questionable image. Either the admins have really stepped it up, or Facebook has, or both! Either way, I applaud the effort.
It’s nice to see Facebook make such a pro-admin move. Well done, Facebook.
Perhaps you have heard of Facebook Places. If not, your one sentence summary is this: Facebook has introduced a new service that will allow users to “check in” to places and share their location with their friends.
The majority of speculation from those watching this roll out is that it is going to destroy other location based services like Foursquare, Gowalla, Whrll, Loopt, etc. I don’t think it will, and I’ll give you five reason why I think this.
First, let’s start with one reason, and one reason only,that Facebook Places might succeed: they have a user base of over 500 million. The sheer volume of that might let it see life into 2011.
Now, on to why I think Facebook Places is nothing short of “meh“.
According to a recent post by the Google Retail Advertising blog, the answer to the question is simple…they want discounts.
In a very short post, they state that their latest research reveals that only 50% of Facebook users “friend” brands, with the prevalent “why” being to receive discounts and promotions. That’s really not surprising, I’ve seen time and time again huge amounts of traffic being driven to a Facebook brand page by offering something as simple as a coupon for a free bagel. Maybe we don’t clip coupons out of the newspaper anymore (remember newspapers?), but some things never change, and consumers continue to be primarily motivated by discounts.
I’m very fortunate; I have a job that allows me to work with some amazing brands. As such, I get to see a side of social media that many people probably don’t spend a lot of time looking at; comments from other users. A lot of comments for a lot of users. One of the great things M80 does so well is page moderation, and since we handle a lot of accounts that have hundreds of thousands…even millions…of fans on their Facebook pages, we are pretty good at quickly assessing spam, trolling, flaming and all sorts of online behavior.
As much as I dislike the general nastiness that can occur on a brand wall or in comment threads, I have to admit that it really gets to me more than just about anything when it’s done by younger kids. Although it’s aggravating to have to delete or defend against a minor (they even have an acronym…ATYO which stands for “annoying twelve year old”), as a father myself I’m more incensed by the fact that there doesn’t seem to be any parental monitoring.
In a move that I hope is a signal that good things are ahead for Facebook page admins, Facebook has made a very subtle change to the way wall comments can be managed.
Spam is an ever-increasing problem on Facebook, particularly on Fan Pages with huge followings (I know, they’re not “fans” anymore, but everybody still calls them that). As a page administrator, our two options to this point have been to delete the message completely, or more to my liking, reporting the spammer/offender by clicking “report” and then briefly describing the problem. This would send a report to Facebook, and we had the option to request the offender be banded from the page. I usually picked this as the vermin were rarely first timers.
Today, when I took a glance over the pages we manage, I noticed that “report” was gone, replaced with “flag”. Naturally I had a lot of spammers on the page I was looking at, so I clicked “flag”, but was disappointed that I received an error message each time, telling me the action couldn’t be performed. I ended up just deleting the posts.
Since their announcements at F8 about Open Graph Protocol (OGP), I’ve been following Facebook far more closely that I normally do. Why? From the moment I watched the videos about what OGP does, I knew that the way the internet works will be changed forever. Today I saw something that confirms that Facebook now controls the internet. No, I’m not saying that to be sensational or dramatic, I believe it to be true…a shift has occurred with OGP that will forever change how brands and consumers interact, and Facebook owns it all. How do I know? Because long time rival Google is already embracing Facebook’s new protocol.
More about that in a moment. But first, if you are not familiar with what Facebook has done, let me give you a very brief overview.
It’s only been a day since Facebook announced sweeping changes to their platform at their F8 conference, but already the implications are being seen around the web. Check out what Levi’s is doing on their site…very cool stuff. Essentially, they are personalizing each web page you visit based upon your Facebook friends and their preferences. As I’ve pondered and discussed what this means to marketing, to brand and to consumers, one question comes up again and again…what if I don’t want to participate?
It’s a fair question. As it stands right now, if you do connect to a web site that is using the new Facebook Open Graph Protocol you are sharing a lot of information by default, including your activities & interests, your birthday, photos you’ve been tagged in, even your family and relationship status!