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Changing Focus

Welcome to my new readers…and a familiar hello to my long-term readers! If you subscribe via RSS I did a little bait and switch on you.  Let me explain.

I’ve been blogging since 2000 when I wrote my own blogging platform (don’t get me started…it was the billion dollar idea that I never brought to market). Then I switched to platforms like TypePad and WordPress, and I ran a leadership blog called “Leading With A Limp”.  I think it did alright…it even got on Guy Kawasaki’s Alltop page as one of the best of the best. I wrote about organizational leadership, particularly as it related to churches and non-profits.  I always included a pretty fair amount of personal information as well, and there are a lot of people all over the world that know a pretty fair bit about my life.

Recently I’ve decided to change focus. 

There are a number of reasons behind this, but I won’t bore you with the details.  Here is the new focus however: I will still talk about leadership (it’s been a big part of my life as a working adult), but I am also going to get a little more helpful (I hope) to established businesses, non profits, start ups and Joe Six Pack as things relate to social media and brand strategy.  I live deeply in the online world, and I see so many entities around me struggling to get it.  They want to participate, they want to be involved…they just have no idea where to start.

I’m going to focus on tools (tips and review), strategy and resources.  I’ll do live Qik streams when I’m at cool tech and media events that people would want to be a part of.  I might even throw in an interview here and there…who knows?

It’s going to be fun, useful and focussed.  Yes, I did say fun. To know me is to know that I perhaps have a screw or two loose, so it’s hard not to have fun with the tools we get to work with these days.

Thanks for being a part of this, as always, drop me a note (matt at mattsingley dot com), leave a comment or find me on Twitter if you have a question or comment.