This is part 2 of 6 in the series “6 Things You Need to Know About Running A Social Media Program”. You can read part 1 “The Client” here, it has a full introduction.
I’ve created this list of “things you must know” mostly based upon very positive experiences I’ve had, but also from negative ones…things that I’ve either experienced myself or seen others do. This isn’t a tactical post, I think I write plenty of those. Instead, this is my advice to those that are going to lend their expertise to others, and hopefully by checking these off you will avoid some common mistakes that often result in unmet expectations, from one side or the other…or both.
Know The Product
I think this is the single biggest mistake that I see over and over and over again…lack of product knowledge when you are doing work for somebody else.You may be running a campaign for a durable good or a service. Sometimes it’s just brand awareness so there is not one thing you are pointing to, just the brand. No matter what it is, if you don’t know the ins and outs of what you will be marketing you are doing your client, their customers and yourself a huge disservice. I’ve been invited in to too many conversations that go something like this:
NOTE: I originally posted this tutorial in April 2008, but with the recent wave of interest in Twitter because of people like Oprah and Ashton Kutcher, I thought I would reprint it, with some minor updates and edits. Please feel free to share this with your friends and associates that would like to get started using Twitter.
If a blog is like a roundtable discussion and Facebook is like a BBQ in the backyard with your friends, then Twitter is a cocktail party for text messaging! Twitter is by far my favorite social networking tool right now for several reasons that I will get into. I love the premise that conversations can be had with my friends, but they are limited in their size. Do you know anybody that takes 4 minutes to ask a really simple question that can be summarized in 10 seconds? I do. Twitter is the nemesis of these people because you cannot exceed the 140 character character limit. I love it! That’s even shorter than the standard 160 characters for text messaging! Before we look at the nuances of Twitter, let’s get you signed up.