You can convince yourself that the reason you’re not the best in your industry is because you don’t have as many employees as the other guys. That may be true also.
You can even try to explain to those around you that if you had gone to this school or that, or if you had only acted upon your gut way back when, you would be ahead of the game right now. Again, this might be accurate.
The one thing you cannot hide behind, however, is lack of hours in the day. You are given the same as everybody else. In this area, nobody can out pace you or buy more than you, we all work with the same 24 hour clock. It’s what you do with that time that is important. I’m telling you this because it’s something I have to remind myself of almost every single day…I am bombarded by emails, phone calls, content calendars, sweepstakes rules, legal department hurdles, Facebook advertising optimization and a hundred other things every day. When you add to it the fact that I actually like spending time with my family at home (yes, all four kids), I realize that it would be very easy each and every day to complain that I don’t have enough time.
That’s a ridiculous complaint, however. I do have enough time, I have just as much as you do, and my competitors have just as much as all of us. Instead of praying for a 28 hour day, it’s time to accept the fact that we all need to work with 24 hours; so more isn’t the answers, but efficiency and prioritization are. It may be time for you to make a “time budget”.
One of the wonderful things about social media is that it’s still a bit of the Wild West. Sites like Twitter, Facebook and YouTube, while all covered nicely with their Terms of Service Agreements, are really very self-governing in terms of what content is produced. When I talk to thought leaders and everyday users of these spaces about rules and norms, the divide is evenly split, with half saying that there should be rules imposed, the other half saying that it’s free speech all the way. I tend to fall into the latter camp, although I do have three rules of my own that I try to follow. Why? Because I really do believe in social norms, and even though we are interacting with people in a digital sense, we are still interacting…we’re sharing the space and I want to do my part to be a good person.
If that reason isn’t compelling enough and you think I want to just sit around and hold hands with all of my digital friends, singing Kumbaya and roasting S’mores over some UGC campfire, then consider this: what you say online today will likely be searchable (and therefore discoverable) forever. You may not care about having an outburst on Twitter right now because it doesn’t affect you, but down the road you may be in another position altogether, perhaps looking for a job.
Both of these are reasons enough for me to watch what I publish, so I have adopted these three basic guidelines.
UPDATE: I changed hosting companies since originally publishing this article, and ironically it removed the number of reweets from the plugin at the top of the post. You have to love technology sometimes!
One of the fastest and most effective ways of spreading information through Twitter is to retweet somebody. When you see “RT” followed by a username in an update by one of your friends, that means they are retweeting somebody else…taking that person’s post and redistributing it to their own followers. It’s rampant on Twitter, and one of the most common questions I get asked is, “what are some guidelines for retweeting, and how can I get retweeted more?” I want to address both of those with some simple guidelines and suggestions.
How To Retweet
Retweeting somebody’s thoughts, links or pictures is the ultimate compliment on Twitter. It says that you think enough of what they have written to share it with your followers, a pool of people that may be completely different than those of the original tweeter! It is a fantastic way to share information and ideas. Of course you are free to retweet whatever you want, but here are some general guidelines that I think make it easier for you and those that follow you.