Don Draper Presents Facebook Timeline Mad Men Style (Video)

I absolutely love this. As a professional ad man myself, I’m fascinated with Mad Men and the dialogue, particularly between agency and client. With the very recent announcements of new Facebook timeline features, social media is buzzing with what the implications may be. In the circles I run in, a lot of people wonder how the changes affect brand advertising and engagement. If you are one of the 800 million people that use Facebook (and I’m guessing you are) do yourself a favor and watch this short video, it’s only a few minutes long.

Big props to Eric Leist for putting this together. Brilliant! If you want to watch this on Vidler, here is the original video. I love the description:

Who knew that Facebook’s newest feature was originally conceived by the Mad Men of the 1960s? In all seriousness the most compelling elements of Facebook’s Timeline are the ones that made Kodak’s Carousel popular. Reminiscing is a social activity. It always has been and now Facebook is bringing that activity online.

5 Reasons Why Facebook Places Won’t Succeed

Perhaps you have heard of Facebook Places.  If not, your one sentence summary is this: Facebook has introduced a new service that will allow users to “check in” to places and share their location with their friends.

The majority of speculation from those watching this roll out is that it is going to destroy other location based services like Foursquare, Gowalla, Whrll, Loopt, etc.  I don’t think it will, and I’ll give you five reason why I think this.

First, let’s start with one reason, and one reason only,that Facebook Places might succeed: they have a user base of over 500 million.  The sheer volume of that might let it see life into 2011.

Now, on to why I think Facebook Places is nothing short of “meh“.

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Facebook Changes Report to Flag

In a move that I hope is a signal that good things are ahead for Facebook page admins, Facebook has made a very subtle change to the way wall comments can be managed.

Facebook changes report to flagSpam is an ever-increasing problem on Facebook, particularly on Fan Pages with huge followings (I know, they’re not “fans” anymore, but everybody still calls them that).  As a page administrator, our two options to this point have been to delete the message completely, or more to my liking, reporting the spammer/offender by clicking “report” and then briefly describing the problem.  This would send a report to Facebook, and we had the option to request the offender be banded from the page.  I usually picked this as the vermin were rarely first timers.

Today, when I took a glance over the pages we manage, I noticed that “report” was gone, replaced with “flag”.  Naturally I had a lot of spammers on the page I was looking at, so I clicked “flag”, but was disappointed that I received an error message each time, telling me the action couldn’t be performed.  I ended up just deleting the posts.

This very small change gives me great hope that Facebook may be making the pages more admin-friendly.  I can only speculate on what is being rolled out, but I’m hoping for big things!  On my wish list:

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