I absolutely love this. As a professional ad man myself, I’m fascinated with Mad Men and the dialogue, particularly between agency and client. With the very recent announcements of new Facebook timeline features, social media is buzzing with what the implications may be. In the circles I run in, a lot of people wonder how the changes affect brand advertising and engagement. If you are one of the 800 million people that use Facebook (and I’m guessing you are) do yourself a favor and watch this short video, it’s only a few minutes long.
Who knew that Facebook’s newest feature was originally conceived by the Mad Men of the 1960s? In all seriousness the most compelling elements of Facebook’s Timeline are the ones that made Kodak’s Carousel popular. Reminiscing is a social activity. It always has been and now Facebook is bringing that activity online.
Perhaps you have heard of Facebook Places. If not, your one sentence summary is this: Facebook has introduced a new service that will allow users to “check in” to places and share their location with their friends.
The majority of speculation from those watching this roll out is that it is going to destroy other location based services like Foursquare, Gowalla, Whrll, Loopt, etc. I don’t think it will, and I’ll give you five reason why I think this.
First, let’s start with one reason, and one reason only,that Facebook Places might succeed: they have a user base of over 500 million. The sheer volume of that might let it see life into 2011.
Now, on to why I think Facebook Places is nothing short of “meh“.
In a move that I hope is a signal that good things are ahead for Facebook page admins, Facebook has made a very subtle change to the way wall comments can be managed.
Spam is an ever-increasing problem on Facebook, particularly on Fan Pages with huge followings (I know, they’re not “fans” anymore, but everybody still calls them that). As a page administrator, our two options to this point have been to delete the message completely, or more to my liking, reporting the spammer/offender by clicking “report” and then briefly describing the problem. This would send a report to Facebook, and we had the option to request the offender be banded from the page. I usually picked this as the vermin were rarely first timers.
Today, when I took a glance over the pages we manage, I noticed that “report” was gone, replaced with “flag”. Naturally I had a lot of spammers on the page I was looking at, so I clicked “flag”, but was disappointed that I received an error message each time, telling me the action couldn’t be performed. I ended up just deleting the posts.
NOTE: I originally posted this tutorial in April 2008, but with the recent wave of interest in Twitter because of people like Oprah and Ashton Kutcher, I thought I would reprint it, with some minor updates and edits. Please feel free to share this with your friends and associates that would like to get started using Twitter.
If a blog is like a roundtable discussion and Facebook is like a BBQ in the backyard with your friends, then Twitter is a cocktail party for text messaging! Twitter is by far my favorite social networking tool right now for several reasons that I will get into. I love the premise that conversations can be had with my friends, but they are limited in their size. Do you know anybody that takes 4 minutes to ask a really simple question that can be summarized in 10 seconds? I do. Twitter is the nemesis of these people because you cannot exceed the 140 character character limit. I love it! That’s even shorter than the standard 160 characters for text messaging! Before we look at the nuances of Twitter, let’s get you signed up.