The Future of Technology [Video]

I love this new ad from Microsoft.  You really ought to watch it…great use of visuals, music, mood.  It’s right in place with what they’re trying to get across in their other campaigns: technology has gotten to be too much, too complicated, and now it’s time to simplify.  I think the message is being very well received.

I’ve seen a similar ad previously but won’t ruin the surprise of this one by telling you what it is.  All I can say is, I like it.

By Matt Singley

Personal: husband to Alison, father to four amazing kids. I used to live a fast but enjoyable life in Los Angeles, now I have chickens on acreage in Charlotte, North Carolina. Just a bit different. I'm an advocate for cycling as much as you can and eating as cleanly as you can afford. Professional: I'm the CEO of Singley + Mackie, a creative digital agency that serves well-known lifestyle and entertainment companies around the world. Clients include Microsoft, Samsung, Hulu, YP and others. If you want to find the more-professional me, go to