Viral Friday: Bring On The Trumpets!

I’ve had more than one head of company ask me if I could “make something viral” to promote their service.  I wish it was just that easy.  The buzz of “viral” is one of the most abused terms around, and although many people strive to make a viral video or email or sound clip, very few succeed.  Why?  Because it’s not a company that makes something viral, it’s the community.

Case in point: I love this video from The Natural Confectionary Company!  My friend James Whatley from Spinvox pointed this out to a group of us at Blogworld Expo 2008 and we just couldn’t stop laughing.  Why?  I don’t know…it’s a ridiculous script with gummy animals making no sense.  It’s brilliant.  It’s too bad their website isn’t equally brilliant, unfortunately it’s as far to the other end of the spectrum as you can go.  TNCC: if you ever want a redesign let me know!

[Embedded Video]

By Matt Singley

Personal: husband to Alison, father to four amazing kids. I used to live a fast but enjoyable life in Los Angeles, now I have chickens on acreage in Charlotte, North Carolina. Just a bit different. I'm an advocate for cycling as much as you can and eating as cleanly as you can afford. Professional: I'm the CEO of Singley + Mackie, a creative digital agency that serves well-known lifestyle and entertainment companies around the world. Clients include Microsoft, Samsung, Hulu, YP and others. If you want to find the more-professional me, go to