Viral Friday: Volkswagen Dog Fish
I love this one minute spot…it has everything I think a viral advertisement needs. First, it isn’t overbranded. I think in order for a video to be successful (at least from a commercial perspective) it must only include product and brand mentions, not shove it in our face. Second, it’s not too long; one minute is just about the max that I would go these days in order to capture the most attention. Third, and perhaps most importantly: it has a dog fish in it.
Disclosure: I am professionally associated with Volkswagen. That said, I had absolutely nothing to do with this ad, I found it on YouTube randomly. I wish I did though, it cracks me up! It also will probably give me nightmares. Enjoy.