I read an interesting review at Venture Beat about yet another Twitter API service. Yes, there are dozens and dozens (hundreds? probably) of services that tap into the Twitter API to do a lot of different things. Qwitter actually has some use I think.
MG Siegler says that he “doesn’t like this idea at all”, and I understand why. It can actually create a bit of angst to try and guess why somebody stops following you on Twitter. Qwitter can single handlely cause Twitter insecurity, “why did she quit following me? Did I say something to offend her?” Once you sign up for Qwitter, when somebody stops following you via Twittter you will get an email that tells you their Twitter screen name and your last tweet before they quit. So if you type “I have feelings of insecurity, I think that people don’t like me” and then somebody quits following you, you will get notified. Ironic, huh?
I agree with Siegler if this were just for self-abuse, but I can actually see a useful purpose for this service. If you are a company, or if you are building a brand (and many social strategists on Twitter are inded building their own brands), then you can use this as an amazing focus group. You already know that when you talk about the iPhone your follower count goes up. What happens when you talk about politics? Maybe you lose followers. Qwitter will show you what you said just before they leave.
Personally, I think this is amazingly useful. I signed up right away, and although I won’t obsess about a follower coming and going, it will be interesting to see if there is a trend as they do follow and unfollow.
If you are the type that live and die as your blog stats rise and fall, this probably isn’t a very good tool for you. Let’s be honest, Qwitter will leave you sobbing on a daily basis, and probably end more than one friendship. However, if you think you can behave yourself and absorb a good dose of market reality that can reveal some very good information, go sign up. I would love to hear what you think.0